中国餐饮产业发展报告（2010）
| 书 名： |
中国餐饮产业发展报告（2010） |
| 英 文 名： |
ANNUAL REPORT ON CATERING INDUSTRY DEVELOPMENT OF CHINA （2010）
|
| 作 者： |
杨柳 荆林波 |
| I S B N： |
978-7-5097-1548-2 |
| 丛 书 名： |
餐饮产业蓝皮书
订阅
|
| 关 键 词： |
饮食业 经济发展 中国 |
| 出版日期： |
2010-06-01 |
中文摘要
餐饮产业发展报告已连续出版多年，每年的侧重点都有所不同，2010年我们更加注重理论研究的深度和调研报告的实用价值。《中国餐饮产业发展报告（2010）》在延续以往对上年度产业运行分析、百强企业分析的基础上，首次加入了对连锁快餐50强的分析，同时还加大了区域研究力度，对山东省、广东省、江苏省、云南省、上海市、重庆市等餐饮业发展较好的省市进行了深入剖析。此外，本书还加入了对早餐市场、年夜饭市场的专题调查，使研究更加具有参考价值，对企业案例的挖掘、分析也更加深入。
本书共分为四个部分。第一部分从产业发展的角度，概述了2009年餐饮市场发展现状和行业研究情况，分析了2009年度全国餐饮百强企业和中国快餐连锁50强的发展状况，对中国城市化与餐饮业发展的关系进行了深入剖析，同时对快餐、早餐和火锅市场的发展进行深入探讨。第二部分从区域发展的角度，对山东省、广东省、江苏省、云南省、上海市、重庆市的餐饮业进行深度挖掘分析，并以云南省为例，从政府加强餐饮业品牌建设的角度，介绍了云南省名牌企业、餐饮名店创建的经验。第三部分从经营管理的角度，解析了连锁餐饮企业如何加强特许关系管理，介绍了迪欧咖啡的品牌发展之路及管理经验。第四部分从国际化角度，阐述了日本餐饮市场的发展现状，讨论了芬兰食品安全监管的特点，介绍了芬兰赫尔辛基中餐发展的情况。
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