中国健康管理与健康产业发展报告No.6（2023～2024）
| 书 名： |
中国健康管理与健康产业发展报告No.6（2023～2024） |
| 英 文 名： |
ANNUAL REPORT ON DEVELOPMENT OF HEALTH MANAGEMENT AND HEALTH INDUSTRY IN CHINA NO.6 （2023-2024）
|
| 作 者： |
武留信 朱玲 陈志恒 宋震亚 唐世琪 曹霞 |
| I S B N： |
978-7-5228-3151-0 |
| 丛 书 名： |
健康管理蓝皮书
订阅
|
| 关 键 词： |
健康新消费 健康管理 健康新产业 数字经济 |
| 出版日期： |
2024-03-01 |
中文摘要
“健康管理蓝皮书”是关于中国健康管理与健康产业发展的研究性年度报告，自2018年首次出版，至今已出版至第六部。本书在社会科学文献出版社的支持下，由中关村新智源健康管理研究院、中南大学健康管理研究中心组织多位研究机构专家、高校学者以及行业内相关领域专家共同撰写完成。
《中国健康管理与健康产业发展报告No.6（2023～2024）》（以下简称《报告》）以“聚焦健康新消费 发展健康新产业”为主题。在数字技术赋能下，健康领域新消费从多维度激活、引领健康产业数字化转型和创新发展。《报告》指出，数字化时代下的健康消费革命，不仅更新了消费者观念，也改变了健康产业的生产方式、市场格局和商业模式。与此同时，健康新消费也集中了消费者对高品质、个性化健康产品和服务的需求，有力地推动了商业模式创新和新产品开发，拓展了健康产业的内涵和边界。《报告》还指出，健康新消费在供给侧与需求侧协同发力。2022年以来多领域线上健康产品和服务消费市场规模呈现加速增长态势，其背后是数字经济浪潮叠加三年疫情冲击中居民不断强化的为健康新消费买单的意识。“十四五”期间我国人口结构加速演变、代际更迭、城市人口迁移正在且将持续激活Z世代、新中产、小镇青年、新生代老年人四大健康新消费增量群体。网红营销中关键意见领袖显示出对健康新消费决策的巨大影响力；而具有行业研究资历或职业技能的专业知识平台则展现了受众为健康知识付费意愿的巨大潜力。整体而言，需求端呈现理性回归、求精务实的消费行为主基调，供给端则正在经历深刻重构。在生产端，智能医疗设备、智能健康食品等智能制造优化了生产流程；在产品端，5G终端、智能服务机器人等产品日渐成熟，超高清视频、虚拟现实等新型应用加速培育；在供应链端，优化协同和智能决策实现了更高效的物流服务；在营销端，短视频、直播电商等新业态加速涌现，缩短了品牌和消费者之间的中间环节。更为重要的是，供需对接下的反向定制拉近了消费端与制造端的距离，推动了健康产业的转型升级。
本年度报告包括总报告、专题篇、区域篇、调查篇四个部分。总报告分析了数字经济时代我国健康新消费与健康新产业交汇共生的发展现状、存在的问题以及未来趋势，提出了若干对策建议。专题篇从多角度分析了居民医疗保健消费、重点群体（儿童、Z世代、老年人、女性）健康新消费、商保与健康管理融合、县/区域健康管理（体检）机构、健康体检癌症筛查、脑健康新技术应用以及主动健康与健康老龄化新技术新产品等领域的现状与发展趋势。区域篇分别考察了长三角地区和成渝地区居民健康新消费的热点和趋势、湖南省健康科普实施进展。调查篇基于翔实的调查数据，分别分析了预制食品的发展新趋势、国企办健康管理（体检）机构发展现况、互联网健康知识付费发展状况、健康消费产品标准化发展现况以及健康管理（体检）信息系统现况。就相关发展中存在的问题与挑战，各篇分报告都提出了具有针对性的对策建议。
本年度报告紧扣新消费特征优势，从供需、产业、融合、治理等多方面谋篇布局，对我国健康新消费和健康新产业的共生发展进行了较系统又具亮点的分析。该书将有助于有关管理部门、研究机构、大健康企业、大众等了解中国健康新消费和新产业的最新动态，以期为政府部门出台健康新消费、健康新产业相关政策法规，企业制定相关战略规划提供必要的借鉴和参考。
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总报告
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专题篇
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区域篇
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调查篇
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