形象危机应对研究报告（2012）
| 书 名： |
形象危机应对研究报告（2012） |
| 英 文 名： |
THE RESEARCH REPORT ON IMAGE CRISIS RESPONSE(2012)
|
| 作 者： |
唐钧 |
| I S B N： |
978-7-5097-3673-9 |
| 丛 书 名： |
形象危机应对蓝皮书
订阅
|
| 关 键 词： |
国家行政机关 行政管理 研究报告 中国 2012 |
| 出版日期： |
2012-09-01 |
中文摘要
本书由唐钧担任主编，由中国人民大学危机管理研究中心联合和组织高校、党政部门、企事业单位等多方面力量撰写而成。 本报告认为，形象危机是由客观因素导致，并结合主观感受和社会环境而综合产生的危机。形象危机事件爆发后，形象危机影响的主体要采取积极行动，消除形象危机带来的负面影响，持续优化自身形象。 本报告从形象落差度、形象解释度、形象偏差度三个层次对形象危机的根源进行分析，提出形象危机应对的方法。在妥善处理上级关系、监督关系、利益关系三重评委关系的前提下，减少形象的落差度，提高形象的解释度，纠正形象的偏差度，以全面降低形象危机的风险度。 本报告对公共服务、公共安全、社会管理、官员、企业、社会等领域的形象危机事件分别进行了专项研究。报告认为，形象落差度来源于责任事故，形成于消极回应；形象解释度受到广泛重视，但系统性不强；形象偏差度源于社会预期，根在职能定位；形象危机的评委方各有侧重，多元评判格局形成；形象危机的风险度受多种社会因素影响，应对难度较大。
文章列表
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