中国国际传播发展报告（2014）
| 书 名： |
中国国际传播发展报告（2014） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL COMMUNICATION （2014）
|
| 作 者： |
李继东 姬德强 胡正荣 |
| I S B N： |
978-7-5097-6189-2 |
| 丛 书 名： |
国际传播蓝皮书
订阅
|
| 关 键 词： |
中外关系 传播学 研究报告 中国 2014 |
| 出版日期： |
2014-07-01 |
中文摘要
本书是目前国内第一部研究中国国际传播发展的年度专业报告，由中国传媒大学广播电视研究中心组织，并汇聚从事国际传播实务的政府部门、主流媒体、教育文化以及其他信息传播机构的领导、专家与国内外知名学者，共同编撰而成。全书从实践与理论、国内与国外、宏观与微观三组维度，全面、系统而深入地梳理、分析中国国际传播行业动态、发展趋势和理论前沿，进而总结出具有中国特色和全球价值的国际传播模式与理论范式，建构体现国情、行情和世情的国际传播阐释体系。
全书采用“3+1”内容结构方式，即阐释整体态势的“总报告”、总结业界经验的“实践篇”以及侧重对微观话题进行理论分析的“专题篇”，这三部分聚焦于中国的国际传播问题；“境外篇”则关注境外国际传播问题。本书致力于为政府决策、业界实操和学术研究提供具有实证性、针对性和理论性的权威研究成果。
2014年度报告以“中国国际传播能力建设”为主题，20多位来自人民日报社、新华社、中央人民广播电台、中国国际广播电台、中央电视台、中国日报社、外文局及中国社会科学院、中国国际问题研究所、加拿大西蒙菲莎大学、北京师范大学等机构的知名专家学者，深入探讨了近5年来政府部门、主要媒体、文化教育机构等的国际传播能力建设历程、现状和趋势以及国际传播研究动态、范式等话题。其中，三篇“总报告”分别从全局概览、研究范式和媒体战略三个角度梳理、分析了中国国际传播政策导向、实践探索、理论思考和发展趋势；并综合民族、国家、阶级、种族和知识权力范式等多维立体视野，提出了多维历史性分析及去殖民化的知识范式；进而从主体、诉求、渠道、类型四个层面论述了中国打造国际一流媒体的关键突破点。“实践篇”则由10多位业界领导、专家剖析了主要媒体、教育机构、城市、智库等主体提升中国国际传播能力的实践历程及其经验，还分析了中国新闻发言人制度、外国精英眼中的中国等话题。“专题篇”汇集了海内外10多位中青年学者的最新研究成果，分别对文化领导权、跨文化传播、传播战略、版权输出和走出去策略等相关问题进行了理论探讨、案例分析，展示了国际传播能力建设的多维视点。“境外篇”对俄罗斯、中亚五国等周边国家以及美国、日本和加拿大等发达国家国际传播实践案例予以关注，特别是对国家领导人形象与新媒体以及文化外交等前沿话题进行了深入分析。
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实践篇
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