四川文化产业发展报告（2016）
书 名： 四川文化产业发展报告（2016）
英 文 名： ANNUAL REPORT ON CULTURAL DEVELOPMENT OF SICHUAN （2016）
作 者： 向宝云 张立伟
I S B N： 978-7-5097-8858-5
丛 书 名：
四川蓝皮书
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关 键 词： 文化产业 研究报告 四川省 2016
出版日期： 2016-04-01
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中文摘要
《四川文化产业发展报告（2016）》整合学术研究机构与文化管理部门的力量，是年鉴与研究的结合，既有年鉴的事实和数据，又有研究的理论与智力支撑；立足四川、放眼世界，既总结四川文化产业的前沿发展，又对全球文化产业的重要问题有独到研究。
本报告共六部分。一是总报告：聚焦互联网+背景下四川文化产业的创新发展。二是发展前沿：分析巴蜀文化产业品牌建设、四川数字文化消费、四川文化物流发展、四川民营博物馆发展等。三是聚焦“互联网+”：分析四川O2O文化消费、四川网络文学产业、四川微电影产业、四川线上地方文化形象等。四是行业报告：分析四川养老地产、四川教育消费、四川农家书屋、四川茶文化产业等。五是区域报告：分析成都、广元、甘孜、阿坝、凉山等地的文化产业发展。六是附录：2015年四川文化产业大事记。以上六部分，总分结合、纵横交错，有助于读者了解四川文化产业发展的总体态势与前沿变化，认清存在的问题与困难，努力从对经验的探索走向对规律的把握。
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总报告
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发展前沿
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聚焦“互联网+”
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附录
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