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中国数字娱乐产业发展战略研究

书 名: 中国数字娱乐产业发展战略研究
英 文 名: The Strategic Research Of Digital Entertainment Industry
作 者: 李思屈
I S B N: 978-7-80230-967-8
丛 书 名: 新闻传播前沿书系 订阅
关 键 词:  数字技术 应用 服务业 研究 中国
出版日期: 2007-12-01

中文摘要

本书系统地研究了数字娱乐产业的基本特征和规律,描述了中国数字娱乐产业的竞争态势与竞争战略,全面而系统地梳理了中外数字娱乐研究的最新成果,提出了数字娱乐产业竞争中可以采取的营销战略、品牌战略和内容战略。60余幅图表均采用数据公司授权的最新数据与作者亲自拍摄的一手资料。

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