广告监管中的法与理
| 书 名： |
广告监管中的法与理 |
| 英 文 名： |
Legislation and Government Regulation of the Advertisement Industry
|
| 作 者： |
陈柳裕唐明良 |
| I S B N： |
978-7-5097-0646-6 |
| 丛 书 名： |
中国地方社会科学院学术精品文库·浙江系列
订阅
|
| 关 键 词： |
广告法 监督管理 中国 |
| 出版日期： |
2009-02-01 |
中文摘要
本书以广告监管为主轴，围绕其中出现的若干重大问题进行探索。在探讨过程中将“案”、“法”、“理”三者有机融为一体，以中国问题为导向，引入国外相关理论和制度上的资源，深入论证，分析监管病因，提出学理上的解决方案。
本书分为两大板块：一是基本理论和监管准则，重在论述广告法上的基础理论和广告监管的基本准则；二是监管环节和对策选择，从事前、事中、事后三个监管环节深入分析目前广告监管中的真实病因，并提出学理上的解决方案，供立法和决策者选择。
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