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中国户外媒体发展趋势研究报告

书 名: 中国户外媒体发展趋势研究报告
英 文 名: Research Report on Developmental Trends of Chinese Outdoor Medium
作 者:  邵华冬 杜国清
I S B N: 978-7-5097-0036-5
关 键 词:  广告 市场营销学 研究 中国
出版日期: 2008-04-01

中文摘要

从2000年开始,中国户外媒体市场进入一个黄金发展期,但户外媒体在高速发展的同时,也产生了诸多问题和困惑。本书聚焦中国飞速发展的户外媒体市场,深入业界一线考察中国户外媒体营销现状,从广告主、广告公司、户外媒体主等多元视角透视中国户外媒体未来发展趋势,对营销界人士开展相关户外媒体营销提供宝贵的专业支持及指导。

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