After several years’ development，the Internet Financial field has emerged a lot of representatively outstanding enterprises，distributing in different segments and different development cycles，and also leading the rapid development of the whole industry. This report has chose several outstanding enterprise as cases to carry out a detailed analysis from various dimensions，such as the companies’ development path，development situations，also their advantages and disadvantages. Then on the basis of analysis，it has summarized core development paths and strategies that may have reference significance to other enterprises，wishing to providing policy reference for industry innovation. Cases including Eastmoney，RoyalFlush in the field of Internet Securities which has successfully realized network flow to money；MYbank and Sinodata which leading the field of Internet Bank；Jingdong Finance in the field of consumer finance；and also the super platform of Big MAC type Ant Finance.