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蔡 昉
    1956年9月生于北京。现任中国社会科学院副院长、党组成员,曾任中国社会科学院人口与劳动经济研究所所长,博士生导师,研... 详情>>
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李 扬
    1951年9月出生,籍贯安徽,1981年、1984年、1989年分别于安徽大学、复旦大学、中国人民大学获经济学学士、硕士、博士学位... 详情>>

    2016年中国网络热词、流行语年度报告

    摘要

    本文对2016年的网络热词、流行语进行了梳理。2016年的网络热词、流行语,不仅体现出民众调侃、吐槽之心意,更反映出对个人安全、医疗管理、制度规范等方面的关注。从其类型来看,可以分为科技、体育界重大事件衍生的热词、流行语,政府活动、政策法规相关的政治类热词、流行语,与经济政策、财经人物相关的经济类热词、流行语等七种类型。从其传播特征来看,主要有以下几点:社会新闻中侵犯消费者权益事件衍生的热词不降反升;新媒体环境下,“内容”与“渠道”缺一不可;跟风传播满足吐槽愿望,二次创作促进热词流行;角色形象反差越大、事件标签越多,对新闻事件争议越大,传播速度越快;对明星个人生活、道德问题的关注促使相关热词快速传播。

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    Abstract

    This paperresearched the online hot words and popular sentences in 2016that reflectthe public's mentality of ridicule and complaint,as well as their concern over personal safety,medical management,institutional norms and regulations,etc. These hot words and sentences can be classified into the following seven types:hot words and buzzwords in the fields of science and technology,sports; hot words and buzzwordsbrought about by political activities andpolitical vocabulary related with government policies and regulations; hot words and buzzwordsrelated with economic policiesand financial figures,etc. The features of the dissemination of these words were as the follows:in social news,the number of hot words brought by such events as violation of consumer rights was increasingrather than decreasing; in the new media environment,the quick spreading of these words requiredboth their “proper content” and “channel”; the public's need to voice their complaint was met by following in the spreading of these words,which encouraged their creative adaptations;the more striking the contrast between the identities of the figures involved,the wider range of issues these news events covered and the more controversial they proved,the fasterthese words would spread; the public's concern over the personal lives and moral issues of popular starsprompted the dissemination of the related hot words.

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    作者简介
    孙茜:孙茜,上海对外经贸大学国际商务外语学院讲师。
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