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    妈祖文化在澳门文化产业发展中的发展可能与潜在价值

    摘要

    妈祖文化是发源于我国沿海地区的原生信仰文化,近年来在沿海地区及港澳台地区均得到了良好的传播、受到了民众的欢迎。妈祖文化因为被政府划定在信仰的范畴内,与传统意义上的宗教相比,具有传播与发展本身限制较小、其所传播的沿海民众祈求平安的朴素美好理念极易获得国内外沿海地区民众的认可、具有中国宗教所不具有的信仰稳定性、国际化传播意识形态色彩极弱等优势,近年来也作为我国特色文化创意产业的热点不断获得重视。结合波特的钻石模型,澳门与东南沿海城市相比,在要素条件,需求条件,相关及支撑产业,企业的战略、结构和竞争,机遇,政府功能等方面具有巨大优势。同时,澳门以妈祖文化作为文化产业发展的重要着力点,不仅在经济上能够获得国内国际市场的双向认可、实现东南沿海与澳门协同发展;而且能够在文化上传承创新优秀的中华文化、促进内地和澳门之间的文化融合、加强中国文化在国际上的多元影响力;还能在观念上使得海上丝绸之路通过妈祖文化自身对海洋文明的代言而获得更广泛的关注,有利于我国在国际上更好地宣传海上丝绸之路,促进其发展。澳门应当利用“一带一路”的机遇,借鉴莆田等地的发展经验、立足于妈阁庙的现实基础,使用FCE理论框架进行分析,发展具有当地特色的妈祖信仰文化旅游,开展有世界影响力的节庆活动,从而将“一带一路”的建设热潮转化为持久的经济发展动力。

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    Abstract

    The Mazu culture is a native Chinese religious culture originated in the coastal areas. In recent years,it has been well spread and widely welcomed in the coastal areas as well as in Hong Kong,Macao and Taiwan. According to the Chinese government,the Mazu culture is a religious belief. Compared to religions in the traditional sense,it has fewer restrictions on its spread and development. The simple wish for peace it conveys can easily gain the recognition among coastal residents at home and abroad. Unlike other Chinese religions,it is of strong stability,international recognition and weak ideological connotation. And it has won continuous attention as a featured hot spot of the Chinese cultural and creative industries(CCI)over the past years. According to Porter’s Diamond Model,Macao is far better in factor conditions,demand conditions,related and supporting industries,firm strategy,structure and rivalry,chance and government function than the southeast coastal cities of China. At the same time,by taking the Mazu culture as its focus of cultural industry development,economically speaking,Macao can gain the recognition of both the domestic and the international markets and achieve the collaborative development of Macao and the southeast coastal area;culturally speaking,it can help preserve and innovate outstanding elements of the Chinese culture,promote cultural fusion between mainland China and Macao,and increase the diversified international influence of Chinese culture;and ideologically speaking,it can also draw more attention to the Maritime Silk Road by means of the marine civilization represented by the Mazu culture,and promote the international publicity of the Maritime Silk Roadand its development. Macao should seize the opportunity of “the Belt and Road”(B&R)initiative,learn from the development experiences of Putian and other cities,analyze the reality of the Mazu Temple on the basis of the FCE theoretical framework,development Mazu cultural tourism of local characteristics,and conduct festival activities of global influence,so as to turn the wave of B&R building into sustained impetus for economic development.

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    作者简介
    李尽沙:李尽沙,北京大学艺术学院艺术理论系艺术管理与文化产业专业2015级硕士生。
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