Photo：Jörn Breiholz

Advantages for the companies

A firm that has made or wishes to make the conservation of agrobiodiversity one of its company objectives can benefit from doing so：

● Agrobiodiversity products are innovative and new. Selling them opens up new markets，provides access to new groups of buyers and creates profit.

● For companies dependent on agrobiodiversity，conservation of the latter secures their resource base and future raw materials supply.

● A commitment to conserving（agro）biodiversity creates a positive social and ecological image.

● By committing itself to conserving agrobiodiversity a company can achieve its sustainability goals while also securing itself a marketing advantage.

● A positive image makes it easier to find welltrained employees.

● Investments in the protection of agrobiodiversity receive public support，as in the context of PPP projects，for example.

Products from rare useful plants and animals whose preservation is at risk-so-called agrobiodiversity products-provide numerous opportunities for private industry. Marketing these products or otherwise promoting agricultural biological diversity enables companies to gain access to new groups of customers，make more profit and build up an image of being ecologically and socially responsible. At the same time，successful marketing gives the producers and breeders of such rare plant varieties and animal breeds an incentive to continue conserving them. This secures a rich gene pool which future generations will be able to draw on to continue developing and adapting agriculturally useful plants and animals to changing environmental conditions.