中国新媒体发展报告No.10（2019）
| 书 名： |
中国新媒体发展报告No.10（2019） |
| 英 文 名： |
ANNUAL REPORT ON THE DEVELOPMENT OF NEW MEDIA IN CHINA No.10 （2019）
|
| 作 者： |
唐绪军 吴信训 黄楚新 |
| I S B N： |
978-7-5201-4870-2 |
| 丛 书 名： |
新媒体蓝皮书
订阅
|
| 关 键 词： |
新媒体发展 媒体转型 中国新媒体 |
| 出版日期： |
2019-06-01 |
中文摘要
《中国新媒体发展报告No.10（2019）》是由中国社会科学院新闻与传播研究所主持编撰的关于新媒体发展的最新年度报告，分为总报告、热点篇、调查篇、传播篇和产业篇等五部分，全面分析中国新媒体发展状况，解读新媒体发展趋势，总结新媒体发展问题，探析新媒体的深刻影响。
2018年，我国移动互联网覆盖率不断提高，但整体增幅减小，移动互联网进入存量时代，抢滩登陆式的爆发式发展被精耕细作的经营方式取代。短视频产业迅速崛起，新兴市场亟待挖掘。2018年，新的技术领域不断取得重要进展，新技术被应用在内容生产、分发各个环节，为媒体行业的发展提供了更多可能。新媒体行业经历了深度洗牌，监管的介入消减了狂热，行业格局趋于稳定，但巨头之间的角力使得新媒体领域始终处在变化与革新中。
本书总报告全面概括了2018年以来，随着新一轮科技革命和产业变革孕育兴起，人工智能、大数据、云计算、区块链等新技术飞速发展，移动应用、社交媒体、网络直播、短视频等新应用新业态不断涌现，重塑了媒体格局和舆论生态。我国对互联网和新媒体工作的规划部署呈现出专项、多次、密集的特点。国家战略部署为新媒体布局与发展提供了根本保证。在政策推动作用下，新媒体理念与价值认同得到重塑，我国在全球新媒体格局中的力量凸显。当前，我国网络和新媒体发展呈现出以下特点：数字经济引领经济高质量发展，信息消费、新零售、流媒体等热点不断涌现，多元主体战略布局产业互联网，工业互联网创新发展进入快车道。“互联网+”政策全面推进，数字经济与实体经济深度融合，“智能+”推动打造数字生态系统。大数据助推国家治理现代化水平提升，数据治理成为当前互联网治理的重点，网络安全和依法治网仍是互联网健康发展的核心。县级融媒体中心建设上升为媒体转型发展的国家战略，媒体融合不断深化，新媒体在“一带一路”建设中不断发挥驱动引领作用。总报告重点分析了新媒体的快速发展对中国社会、政治、经济、文化以及传媒等方面的深刻影响，同时展望了中国新媒体的未来发展趋势。
本书收入了全国研究新媒体的数十位著名专家学者撰写的分报告，深入探讨了短视频发展、县级融媒体中心建设、区块链媒体发展、人工智能发展、美国政治精英社交网络大数据、互联网舆论场发展、互联网治理、网络广告、小程序发展、新媒体版权、新媒体产业等重要问题。同时，还对我国地方新闻网站融合创新发展进行了个案剖析。
本书认为，2018年以来，随着新媒体发展不断推进，一些问题不容忽视：网络安全风险加剧，新媒体版权管理需持续增强，人工智能发展亟待规范，传统媒体转型需进一步加快步伐，网络空间国际互信共治合作仍待加强。
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