四川文化产业发展报告（2020）
| 书 名： |
四川文化产业发展报告（2020） |
| 英 文 名： |
ANNUAL REPORT ON CULTURAL DEVELOPMENT OF SICHUAN （2020）
|
| 作 者： |
向宝云 张立伟 彭剑 |
| I S B N： |
978-7-5201-7151-9 |
| 丛 书 名： |
四川蓝皮书
订阅
|
| 关 键 词： |
文化产业 文旅融合 产业发展 四川 |
| 出版日期： |
2020-10-01 |
中文摘要
《四川文化产业发展报告（2020）》整合学术研究机构与文化管理部门的力量，是年鉴与研究的结合，既有年鉴的事实和数据，又有研究的理论与智力支撑。立足四川、放眼世界，既总结四川文化产业的前沿发展，又对全球文化产业的重要问题有独到研究。
本报告共六部分。一是总报告——《文旅融合：开启四川文化产业新蓝海》。二是发展前沿，分析四川文化“走出去”的战略选择及实现路径、微视频产业、文化扶贫、冰雪运动产业等。三是聚焦文旅融合，分析四川古镇文化产业、街头艺术表演、文旅消费市场分众影响力、三星堆及古蜀文化的文创开发等。四是行业报告，分析了四川体育赛事产业、网球产业、音乐酒吧产业、演艺产业及电影产业等的发展情况。五是区域报告，关注四川长征文化以及安岳石刻的保护利用和开发、绵竹年画产业发展等。六是附录，收录了2019年四川文化产业大事件。以上六部分，总分结合、纵横交错，有助于读者了解四川文化产业发展的总体态势与前沿变化，认清存在的问题与困难，努力从经验的探索走向规律的把握。
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总报告
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发展前沿
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聚焦：文旅融合
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行业报告
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区域报告
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附录
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