中国文旅产业发展报告（2020）
| 书 名： |
中国文旅产业发展报告（2020） |
| 英 文 名： |
REPORT ON DEVELOPMENT OF CHINA CULTURE AND TOURISM INDUSTRY （2020）
|
| 作 者： |
司若 陈鹏 陈锐 李丽玲 |
| I S B N： |
978-7-5201-6985-1 |
| 丛 书 名： |
文旅蓝皮书
订阅
|
| 关 键 词： |
文旅产业 旅游市场 产业融合 旅游配套 |
| 出版日期： |
2020-12-01 |
中文摘要
《中国文旅产业发展报告（2020）》（文旅蓝皮书）是在当前政策与产业发展驱动下，以清华大学文化创意发展研究院、CC-Smart新传智库为学术平台，联合海内外学界、业界、政府部门、行业协会众多专家共同编写的。本报告立足中国文旅全产业链，探索中国文旅产业的整体结构，全方位、广视角地对中国文旅产业各领域的产业现状、市场问题、风险防控等展开研究和分析，并对未来中国文旅产业的发展规律和趋势进行科学分析与研判。
2019年是中国文旅产业蓬勃发展的一年。放眼全球，中国作为亚太地区主要旅游客源国和文化产业大户，其游客数量占国际游客总数的39%以上。在国内，中国文旅产业发展迅速，已经连续多年实现高速率增长，文旅产业已经成为国民经济的重要组成部分，是中国国民经济的支柱性产业和幸福产业。中国文旅产业拥有极好的发展形势和机遇，但也存在一些阶段性的问题。本报告站在新时代、新理念、新发展的基础上，从行业现状、发展举措、行业趋势等方面科学把握新时代中国文旅产业发展的新态势与新特点。
本书由总报告、专题报告、理论思考、案例研究和数据附录五个部分组成。总报告：对2019年中国文旅产业发展状况进行分析，并对产业发展进行趋势预判。专题报告：深入细致研究中国文旅产业热门细分领域的发展状况。理论思考：邀请学界或业界专家从专业领域和工作经验出发，讲述对文旅行业的不同思考。案例研究：选取国内外经典案例进行分析，全面细致地阐述案例发展历史、现状，分析其存在的问题和未来机遇。数据附录：对全国整体和各省区市的旅游市场、旅游产品、旅游配套设施等相关数据进行整理分析。
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总报告
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专题报告
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理论思考
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案例研究
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数据附录
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