中国文化创新报告（2019）No.10
书 名： 中国文化创新报告（2019）No.10
英 文 名： ANNUAL REPORT ON CHINA’S CULTURAL INNOVATION （2019） No.10
作 者： 傅才武 冯天瑜
I S B N： 978-7-5201-6586-0
丛 书 名：
文化创新蓝皮书
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关 键 词： 文化事业 文化创新 理论创新
出版日期： 2020-12-01
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中文摘要
在文化和旅游部科技教育司的推动下，本书编委会编写了《中国文化创新报告（2019）》。本报告围绕“文化创新”这一重大问题，集中了国内数十位专家学者的最新研究成果，主要反映了新时代背景下文化理论创新、文化与旅游融合、文化和旅游科技创新、乡村文化消费、考古数字化等方面的最新进展，充分展示了我国文化繁荣发展在当下最紧迫的理论与现实需求，是当前我国文化创新领域最权威的年度研究成果之一。
全书结构上包括总报告、理论创新篇、文旅融合篇、科技创新篇和国际经验篇。总报告指出“十四五”时期数字信息技术将引领文化行业进入结构性变革的转折点。以移动互联网技术、移动通信技术、大数据、云计算技术和人工智能技术为标志的信息革命席卷全球，并深度进入全球文化生产和文化消费领域，推动了文化产业业态的不断创新。网络游戏、网络会展、数字音乐、数字出版、网络广告、电子商务、数字设计、网络电视、移动新媒体、手机电影、手机音乐、手机报刊、手机阅读、手机游戏等一批新文化消费产品进入消费者的日常生活中，引领了文化消费的快速迭代，并重塑了全球文化产业生态。技术创新，特别是数字信息技术的创新在文化行业的大规模应用，推动了中国文化市场的消费结构变化，引发了整个国家文化行业的结构升级。从表面上看，文化行业的结构性变化，是受到社会消费需求的成长和消费结构升级的牵引，但实质上主要还是受到技术进步的强烈推动，是数字信息技术对文化领域的全面渗透和渐进改造累积的结果，数字信息技术革命引领“十四五”时期中国文化行业进入结构性变革的转折点。“理论创新篇”集中了我国文化创新理论研究的最新成果，对文化消费试点政策助力文旅消费、文化旅游系统融合、新时代中国艺术节的影响力评价、基于电影节的文化产业价值逻辑、基于目的地形象感知的文化旅游影响因素等方面进行了积极有益探索。“文旅融合篇”反映了新时代我国文化和旅游融合创新发展的最新成果，主要就乡村文化消费价值选择、旅游地标与文化创意产品融合路径、地方文献促进旅游发展等方面展开研究。“科技创新篇”介绍了我国文化旅游与科技融合的进展，分析了VR技术在影视旅游中的应用创新、一部手机游云南技术创新、基于科技创新的历史文化街区场景活化、中国考古数字化等议题。“国际经验篇”介绍了国家级文化艺术基金会运作的国际经验、泰国“一村一品”文旅融合创新实践、日本基于动漫文化IP转化的场景互动式旅游体验建构等。
本报告通过对相关文化理论、文旅融合案例以及文化与科技创新的介绍与分析，为我国新时期文化创新发展提供理论与实践支撑，以期促进文化产业的繁荣发展。
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总报告
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理论创新篇
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文旅融合篇
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科技创新篇
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国际经验篇
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