中国滑雪产业发展报告（2020～2022）
书 名： 中国滑雪产业发展报告（2020～2022）
英 文 名： ANNUAL REPORT ON DEVELOPMENT OF SKI INDUSTRY IN CHINA （2020-2022）
作 者： 孙承华 张鸿俊 于洋 王飞腾 赵昀昀 成铭 刘微娜 苏贵斌
I S B N： 978-7-5201-8413-7
丛 书 名：
冰雪蓝皮书
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关 键 词： 雪上运动 体育产业 滑雪产业
出版日期： 2022-04-01
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中文摘要
《中国滑雪产业发展报告（2020～2022）》是“冰雪蓝皮书”系列的第五本关于滑雪产业发展的蓝皮书。自2016年以来，《中国滑雪产业发展报告》已走过5个年头。作为国内第一份关于我国滑雪产业发展的综合性研究报告，《中国滑雪产业发展报告》立足国内实际，持续为中国滑雪产业发展助力。
《中国滑雪产业发展报告（2020～2022）》延续前四年结构，全书分为总报告、热点篇、案例篇与国际借鉴篇四部分。受新型冠状病毒肺炎疫情影响，中国滑雪产业遭受重创。《中国滑雪产业发展报告（2020～2022）》总报告打破原有产业链分类标准，从宏观角度总体把控疫情影响下中国滑雪产业发展现状。热点篇、案例篇、国际借鉴篇分别从我国滑雪产业发展中的热点话题及典型案例入手，把握新时代背景下中国滑雪产业脉络，为相对应类别滑雪场未来发展方向提供些许建议，同时分析传统冰雪大国滑雪产业发展历程与发展模式，为冬奥会背景下中国滑雪产业发展指明方向。
中国滑雪产业起步晚、发展快，2015年冬奥会成功申办之后，各类利好政策积极出台，社会资本纷纷涌现。“三亿人参与冰雪运动”号召的提出，为全民参与冰雪运动提供了坚实的基础和丰厚的土壤。面对新型冠状病毒肺炎疫情的影响，业界积极应对，也让中国滑雪产业未来发展充满希望。
本报告采用问卷调查法、市场调查法、专家访谈法、定性分析法、文献资料法等，分析当前我国乃至世界滑雪产业发展动态，以为我国滑雪行业决策提供参考。
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