全球传播生态发展报告（2022）
书 名： 全球传播生态发展报告（2022）
英 文 名： ANNUAL REPORT ON THE GLOBAL COMMUNICATIVE ECOLOGY （2022）
作 者： 高伟 姜飞
I S B N： 978-7-5228-1289-2
丛 书 名：
全球传播生态蓝皮书
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关 键 词： 传播媒介 生态学 信息通信技术 世界传媒
出版日期： 2023-03-01
生成引文
中文摘要
《全球传播生态发展报告（2022）》从传播生态学视角聚焦全球传播格局和世界传媒发展，在复杂的全球社会生态体系内透视人、媒介、社会各种力量的共息共生关系，为传播研究和媒介管理提供某种联动、系统化、战略化的思路。报告凝结传媒业界、传播学界和相关官方管理机构的智慧，从政策—区域、技术—实践、市场—案例、国别—生态四个维度，全面勾勒了2021年以来世界传媒发展和全球传播格局变迁状况。面对当今世界百年未有之大变局，学界和业界对变局之“变”的认识，变局之“局”的界定、廓清和阐释更加清晰。在此背景下，全球传播生态观测已成学界、业界共识。当下，信息通信技术迭代升级，全球加快传播基础设施建设，中国企业在领跑5G领域关键技术专利方面崭露头角，全球不断加强面向未来的6G核心技术研发与战略合作；此外，卫星互联网建设也被提上全球信息通信技术发展日程。2021年以来，全球传播生态呈现以下六大特征：第一，社交媒体平台混战打响，TikTok和抖音赛道领先；第二，全球新闻业加快转型，“数字”与“平台”齐头并进；第三，智能传播再发力，技术+媒介迈上新台阶，交互式人工智能技术研发与应用将成为AI发展重点前景，NFT作为新型加密数字代币蓬勃发展，元宇宙辗转虚实勾画人类未来新想象；第四，视频领域角逐激烈，短中长视频同台竞赛，中视频担当后起之秀，流媒体领域再破新局；第五，全球视听业务加快向平台迁移，亚洲地区游戏市场前景广阔；第六，数字治理亟待全球共建，数字反垄断与隐私立法并行发展。
展望未来，对全球传播生态前沿问题提出四点前瞻提示。第一，全球平台媒体发展架构将撼动原有的信息传播局面，引来传媒行业持续思考。第二，持续关注全球Z世代与银发群体新动向：Z世代正当时，其数字消费势头迅猛，“懒”经济与偶像经济蓬勃兴起；社会老龄化加速背景下，数字适老开始进入中国社会整体发展议程。第三，元宇宙和NFT合力构造数字人文景观，智能传播将进一步助力人类数字化生存。第四，中国国际传播大跨步走向新时代，不断以新概念、新范畴、新表述的持续增量来坚定自我，不断进行新知识、新内容、新观点的生产，以新传播理念、新传播方式、新传播实践来应对层出不穷的国际传播挑战，始终坚持捍卫文化边界，朝向构建平衡、健康、可持续发展、最大限度降低不确定性的新国际传播秩序努力。本书在政策层面，深入探讨了中国地方国际传播中心建设、三星堆国际传播、北京冬奥海外社交媒体传播及数字公共外交创新性发展，以及中国媒体国际传播创新发展状况；在技术层面，重点分析了5G新媒体在北京冬奥中的应用与创新、元宇宙与深度媒介化、元宇宙产业发展、网红国际传播；在市场层面，对全球新兴视频传播平台、国际传播中的Z世代角色、CGTN国际传播经典案例、全球NFT产业、中国国际传播话语策略实战创新等焦点议题进行了深入剖析；在国别层面，重点研究了韩国、印度、越南等国家传媒生态的现状、趋势与启示。
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