文化贸易发展论
| 书 名： |
文化贸易发展论 |
| 英 文 名： |
ON CULTURAL TRADE DEVELOPMENT
|
| 作 者： |
张佑林陈朝霞 著 |
| I S B N： |
978-7-5201-5163-4 |
| 丛 书 名： |
|
| 关 键 词： |
文化产业 国际贸易 |
| 出版时间： |
2019年11月 |
中文摘要
本书将影响文化贸易发展的核心因素即文化因子纳入现代服务贸易分析框架，试图在一个多元文化发展的背景下，从贸易文化对文化贸易发展主体形成的影响、制度文化对文化贸易市场环境形成的影响、物质文化对文化贸易产业形成与发展的影响等三个方面，对文化影响文化贸易发展的作用机理展开深入探讨，力求通过对文化核心层次的深入剖析，解决文化贸易长期可持续发展的动力源泉问题，赋予文化贸易经济学以历史穿透力，为完善文化贸易发展理论提供一个新的研究思路和可靠合理的切入点。
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自从2013年提出“一带一路”倡议以来，我国与“一带一路”沿线国家开展了密切的贸易往来，加强了我国与各个国家之间的政治、经济与文化交流，加强了中国在国际贸易中的竞争力。但是，由于文化、宗教、制度等方面的差异，也出现了我国与沿线国家经济交流不畅、纠纷不断、成本增加等一系列的问题，亟须寻求破解之道，而文化贸易的发展，则有利于解决“一带一路”建设过程中所面临的一系列困境。以文化贸易为先导，加强“一带一路”国家之间的文化交流，增强相互信任、加深彼此感情，增加彼此的经济合作机会，是推进“一带一路”建设可持续发展的根本保证。
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张佑林，上海对外经贸大学经济学专业教授、硕士生导师。
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陈朝霞，浙江财经大学人文与传播学院副教授。
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