成都医疗美容产业发展报告（2019）
| 书 名： |
成都医疗美容产业发展报告（2019） |
| 英 文 名： |
REPORT ON THE DEVELOPMENT OF MEDICAL BEAUTY INDUSTRY IN CHENGDU （2019）
|
| 作 者： |
黄进 主编; 王杭 刘宗英 副主编 |
| I S B N： |
978-7-5201-6219-7 |
| 关 键 词： |
美容 服务业 产业发展 成都 |
| 出版时间： |
2020年05月 |
中文摘要
《成都医疗美容产业发展报告（2019）》是由四川省社会科学院与成都市医美产业协会共同组织专家学者编写的成都市首部医美产业发展报告。本书试图为读者展现成都医美的全景式生态，共七篇，分别是总报告、产业链发展篇、终端消费群体篇、产业配套篇、区域篇、借鉴篇及附录，涉及成都市医美产业的发展历程、发展现状、发展环境、政策建议、产业链上中下游、消费群体、人才、行业管理、配套政策、地区和企业经验借鉴等。
本书主要采用实地调研与文献相结合的研究方法，既力图为读者呈现成都市医美产业发展的客观情况，也力图通过深入的理解和剖析，对成都市医美产业的发展趋势和发展路径形成有价值的研判。
随着经济社会的发展，全球医美市场迅速扩张，成都市敏锐抓住“颜值经济”上行趋势，提出打造全国领先、全球知名的“医美之都”，且其探索取得了显著成效。分析研究成都市的医美产业发展情况不仅有利于助推成都市医美产业的发展，也可为全国其他地区发展医美产业提供借鉴，同时为消费者提供参考。
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总报告
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产业链发展篇
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终端消费群体篇
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产业配套篇
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区域篇
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借鉴篇
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附录
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