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CommonID:DIR_72539866,ID:15146802,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:716761,name:文前辅文,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15146797,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15146801,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:文前辅文,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:文前辅文,_RowNo:1

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CommonID:DIR_72539868,ID:15146806,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:716763,name:ABSTRACT,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:15146797,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:15146805,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:ABSTRACT,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:ABSTRACT,_RowNo:3

CommonID:DIR_72539869,ID:15146808,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716764,name:第一章 传媒生态的变革与优化,ShortName:,SubName:,EnTitle:Chapter 1 Reform and Optimization of Media Ecology,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:当前，传媒技术的快速升级迭代正在引领传媒生态步入生态价值向外扩张与生态结构动态调整的剧烈变革期，而媒体融合战略的适时提出，既是顺应传媒生态环境变化形势的战略举措，又为传媒生态的变化叠加了政策制度和传媒实践因素的深刻影响。本书在技术迭代与政策更新的背景下对传媒生态变革的新动态进行梳理，并且依据媒体融合实践的新要求提出研究问题，以期推进新时代、新实践基础上的传媒生态理论创新。,AbstractEN:,KeyWords:53074,33875,668701,EKeyWords:53158,176581,668702,SubjectWords:,LiteratureId:15146807,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221001X20215193001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:19,ShowType:putong,LogoID:0,PdfID:15146809,DownCount:4,AuthorInfos:,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:传媒生态的变革与优化,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:传媒生态的变革与优化,_RowNo:4

CommonID:DIR_72539885,ID:15146811,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716765,name:第二章 理论阐释、概念界定与文献综述,ShortName:,SubName:,EnTitle:Chapter 2 Theoretical Basis，Concept Definition and Literature Review,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:与传媒环境学研究传媒之社会文化影响的思路不同，传媒生态学的落脚点是在传媒组织的经营和管理上，它是“利用传媒生态学的框架，对传媒的生存和管理展开的研究。这类研究主要通过对传媒生态环境的考察，来制定传媒的发展战略和规划”。本文所关注的“Media Ecology”，是中国传媒生态学视野下的“传媒生态”而非西方媒介环境学视野下的“媒介环境”，故此着重对中国传媒生态学领域的理论与文献进行综述。2014年以来学者们在媒体融合背景下开展的传媒生态研究集中于三类：一是媒体融合背景下传媒生态的结构变化研究；二是媒体融合背景下传媒生态变革的影响因素研究；三是媒体融合背景下优化调整传媒生态结构的策略研究。,AbstractEN:,KeyWords:53074,668703,668697,EKeyWords:53158,668704,668700,SubjectWords:,LiteratureId:15146810,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221001X20215193001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:33,ShowType:putong,LogoID:0,PdfID:15146812,DownCount:2,AuthorInfos:,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:传媒生态学理论阐释、概念界定与文献综述,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:传媒生态学理论阐释、概念界定与文献综述,_RowNo:5

CommonID:DIR_72539911,ID:15146814,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716766,name:第三章 区域传媒生态体系建构的实践探索,ShortName:,SubName:,EnTitle:Chapter 3 Practice of Constructing Regional Media Ecosystem,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:本文重点对一个跨省区城市群范围内的区域传媒生态结构进行研究，既照应了媒体深度融合时期各类媒体共建全媒体传播体系的新实践，也符合区域协同发展战略对实现区域传媒一体化发展的必然要求。,AbstractEN:,KeyWords:668705,668706,668707,668708,EKeyWords:668709,668698,668710,668711,SubjectWords:,LiteratureId:15146813,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221001X20215193001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:4,ShowType:putong,LogoID:0,PdfID:15146815,DownCount:1,AuthorInfos:,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:区域传媒生态体系建构的实践探索,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:区域传媒生态体系建构的实践探索,_RowNo:6

CommonID:DIR_72539925,ID:15146817,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716767,name:第四章 区域传媒生态结构的测算与分析,ShortName:,SubName:,EnTitle:Chapter 4 Calculation and Analysis towards the Structure of Regional Media Ecology,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:推动区域传媒生态的和谐发展，重点在于处理好区域内不同媒体之间的竞争与合作关系，合理安排不同媒体在区域传媒生态结构中的位置。为了厘清区域传媒生态结构存在的问题和内在特征，本章选取京津冀和成渝传媒生态中的代表性媒体进行区域传媒生态结构的测算和分析，从而洞察特定区域内媒体之间的多种内在结构：如果在本地、本区域乃至全国等不同生态层级上出现了媒体定位适度分离而在本层级内部有所重叠的情况，那么这种分级式的“层级结构”可能会是区域传媒生态的一种内在结构；如果媒体之间的生态位高度重叠于某特定资源类别而在其他资源类别上出现生态位空白，那么这种中心化的“资源结构”可能会是区域传媒生态的一种内在结构；如果特定区域内不同属地媒体之间的生态位重叠情况在本地和异地存在空间上的集聚和分散趋势，那么这种贴近本地的“空间结构”可能会是区域传媒生态的一种内在结构。区域传媒生态结构在其层级结构、资源结构、空间结构等多个维度上所表现出的种种生态位重叠与分离特征都可以通过传媒生态位测算的方式去描摹。在厘清现有结构内在特征的基础上则可以发现区域传媒生态结构存在的问题，并能依据实际证据总结提出一种理想的区域传媒生态结构模型，以此指明区域传媒生态结构的优化方向。,AbstractEN:,KeyWords:668712,122750,358188,EKeyWords:668713,583063,668714,SubjectWords:,LiteratureId:15146816,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221001X20215193001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:08.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:16,ShowType:putong,LogoID:0,PdfID:15146818,DownCount:1,AuthorInfos:,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:区域传媒生态结构的测算与分析——以京津冀城市群和成渝城市群为例,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:区域传媒生态结构的测算与分析——以京津冀城市群和成渝城市群为例,_RowNo:7

CommonID:DIR_72539999,ID:15146820,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716768,name:第五章 区域传媒生态结构中存在的问题,ShortName:,SubName:,EnTitle:Chapter 5 Problems Existing in the Structure of Regional Media Ecology,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:前文对区域传媒生态体系建构实践进展与不足的分析展现出区域媒体竞争关系结构有待优化与传媒合作机制有待完善的两大问题；后又以京津冀和成渝传媒生态结构为典型案例进行了区域传媒生态结构的测算与分析，依据实证研究结果洞察区域传媒生态结构中存在的问题，可以发现媒体竞争关系结构在资源、层级、空间三个维度上表现为多维立体竞争格局。其中，资源结构中的边缘资源有待开发、层级结构中的区域级媒体有待建设、空间结构中的行政与市场壁垒有待破除是区域媒体竞争关系结构中存在的三个主要问题。针对当前区域媒体合作关系结构中存在的合作范围小、合作时间短、深度合作难以开展等不足，可以通过构建互利共生的区域传媒生态圈来进一步推动活动式的区域媒体联合报道、小范围的区域媒体品牌联运等浅层合作模式向平台、流程、业务、体制等互通共融的深度合作模式转化。在未来，如何建构一个互利共生的区域传媒生态圈并形成“生态式”的区域媒体合作样态是推动区域媒体合作关系结构优化调整所必须解决的关键问题。,AbstractEN:,KeyWords:668712,78647,478290,25578,EKeyWords:668713,78649,668715,27045,SubjectWords:,LiteratureId:15146819,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120221001X20215193001_000_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2023-06-05 08:31:09.0,ModifyUser:null,ModifyTime:2024-02-15 10:53:41.0,HitCount:3,ShowType:putong,LogoID:0,PdfID:15146821,DownCount:1,AuthorInfos:,BookPublishDate:2022-10-01 00:00:00.0,SearchTitle:区域传媒生态结构中存在的问题,ISBN:978-7-5228-0317-3,BookTitle:区域传媒生态结构优化研究,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:区域传媒生态结构中存在的问题,_RowNo:8

CommonID:DIR_72540007,ID:15146823,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716769,name:第六章 区域传媒生态结构的理想形态,ShortName:,SubName:,EnTitle:Chapter 6 Ideal Form of the Structure of Regional Media Ecology,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:

互动，是传媒生态中最基本的关系，它在小的范围内表现为媒体之间的竞争与合作关系，包括微观层面上多个传媒组织的竞争与合作关系，以及中观层面上多个传媒种群的竞争与合作关系；在大的范围内还包括宏观层面上整个传媒生态群落与传媒生态环境中技术、制度、经济、文化、自然等宏观生态因子之间的互动关系。一个理想的区域传媒生态体系应当达成传媒组织、种群、群落、生境之间的良性互动，在传媒竞争过程中应当形成多个层级、多种类型传媒组织与种群之间的差异化资源利用模式从而最大限度地实现生态位分离，在传媒合作过程中应当建构起以平台型媒体为主导、以核心生态链为依托、多条生态链互联并与外部环境良好互动的传媒生态整体联动结构。

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CommonID:DIR_72540017,ID:15146826,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:716770,name:第七章 区域传媒生态结构的优化策略,ShortName:,SubName:,EnTitle:Chapter 7 Strategies for Structural Optimization of Regional Media Ecology,EnShortTitle:,EnSubTitle:,Level:0,BookId:15146797,AbstractCH:

当前区域传媒生态结构中存在媒体竞争关系结构有待优化与媒体合作机制有待完善的两大问题。在区域媒体竞争关系方面存在资源结构中的边缘传媒资源有待开发、层级结构中的区域级媒体有待建设、空间结构中的传媒市场壁垒有待破除的三个问题；在媒体合作关系方面存在以自建与联运为主的区域级媒体建设路径难以突破资源壁垒而以平台为主导的区域传媒生态圈有待布局的问题，以及以联盟为载体的浅层合作机制较为普遍但以利益共同体为载体的深层合作机制有待确立的问题。前文所建立的理论模型可以大致描摹出区域传媒生态结构的理想架构，本文进一步将现存问题与理想架构进行对比以阐述未来区域传媒生态结构的优化方向与策略。

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