国际中文教育研究报告（2024）
中文摘要
国际中文教育面临受众范围广、所涉国别区域多、需求差异大等难题，并且这些问题还将持续存在。但大道至简，面对这种多元性、复杂性，传播之道的关键在于做好受众研究，做到按需供给、因地制宜、因人而异、因材施教。
《国际中文教育研究报告（2024）》聚焦于近年来国际中文教育产品的供需变化、现状与趋势问题，以全球中文学习平台作为调查研究重点案例，辅以移动终端的学习软件、在线教学效果调查等；同时，着眼于中华语言文化传播、传播模式与策略研究，选择中医药和语言艺术、跨境电商、大型国际赛事、自媒体平台以及志愿者等视角，来深入调查中文传播路径优化问题；在对168个国家进行文献梳理的基础上，以俄罗斯、埃及、澳大利亚、巴西作为重点进行了国别调查研究，从语言产品供需研究的角度为中华语言文化的全球传播贡献策略思考。
本报告指出，目前，国际中文教育亟待建立市场、产品、成本观，重视民间传播力量，讲求经济效益，注重传播效果。为此，应对国际中文教育目标进行分解，有效开展受众需求调查，理清影响需求的主要因素及作用机制；深入开展国际中文教育平台和产品调查，包括传播主体、内容和效果调查等，以“人”为中心，探讨当前国际中文教育的优化路径；根据对目标国家的研究，定制式打造国别化中文学习产品。同时，应发挥语言产业的作用，构建科学的国际中文教育体系，从语言产业研究的视角来看，语言培训（教育）、语言翻译、语言出版、语言会展等多个语言行业都是语言传播的主体，要充分发挥语言产业、语言行业、语言企业的作用和力量，使语言培训（教育）、语言翻译、语言出版、语言会展等行业形成传播合力，构建科学的语言传播体系；在此基础上，着眼市场需求、有效供给、成本核算等问题，对语言传播的投入与产出进行科学管理。
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