影视管理
| 书 名： |
影视管理 |
| 英 文 名： |
FILM AND TELEVISION MANAGEMENT
|
| 作 者： |
司若 何昶成 主编 |
| I S B N： |
978-7-5228-4026-0 |
| 关 键 词： |
影视产业 影视管理 电影制作 |
| 出版时间： |
2024年10月 |
中文摘要
影视管理是在管理学的基础上融汇艺术、技术、金融、经济、心理、营销、社会和文化等多领域于一体的综合性学科。近年来，影视管理越来越成为中国影视产业发展升级的关键。因此，明晰影视管理的基本流程、内容类型、激励法规等至关重要。本书从内容开发、制作筹备、影视摄制、宣发与营销、放映与播出、衍生产业、风险评估等方面，全景式梳理了影视管理流程，力图探索适应当前影视产业环境的最优管理方式。本书对影视产业从业者、研究者和学生等都有借鉴与启发意义，尤其是在每章后设置了相关思考题，并提供国内外影视管理的经典案例，有助于读者将理论与实践相结合，进行深入学习。
文章列表
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CommonID:DIR_73075694,ID:15725776,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738925,name:第一章 影视管理概述,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:伴随中国影视的高质量发展，影视管理越来越成为产业化发展升级的关键，明晰影视管理的基本流程、内容类型、激励法规等至关重要。本章节将对影视管理的概念做一个兼顾系统性、历史性和概括性的梳理和介绍。,AbstractEN:,KeyWords:692124,678004,692127,EKeyWords:692125,151054,692128,SubjectWords:,LiteratureId:15725775,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:03.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15725777,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:影视管理概述,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:影视管理概述,_RowNo:2
CommonID:DIR_73075710,ID:15725779,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738926,name:第二章 内容开发,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文主要介绍影视项目准开发流程、剧本评估、剧本收购与研发、编剧及创作过程管理。,AbstractEN:,KeyWords:692129,44150,692130,692131,EKeyWords:692132,333924,577134,692133,SubjectWords:,LiteratureId:15725778,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:03.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:15725780,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:内容开发,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:内容开发,_RowNo:3
CommonID:DIR_73075738,ID:15725782,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738927,name:第三章 制作筹备,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文从投融资、时间规划、团队组建、选址和场景搭建等方面来介绍影视制作筹备过程。,AbstractEN:,KeyWords:29370,440908,692134,EKeyWords:31854,692135,692136,SubjectWords:,LiteratureId:15725781,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:04.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:15725783,DownCount:9,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:制作筹备,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:制作筹备,_RowNo:4
CommonID:DIR_73075818,ID:15725785,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738928,name:第四章 影视摄制,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文从剧组构成与管理、拍摄管理、后期剪辑、特效设计与制作、成片、制片管理软件等方面来介绍影视摄制过程。,AbstractEN:,KeyWords:692137,470708,692124,EKeyWords:389291,470710,692125,SubjectWords:,LiteratureId:15725784,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:04.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:6,ShowType:putong,LogoID:0,PdfID:15725786,DownCount:11,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:影视摄制,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:影视摄制,_RowNo:5
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CommonID:DIR_73075872,ID:15725791,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738930,name:第六章 放映与播出,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:经过繁杂的筹备、辛苦的摄制，以及多渠道的宣发营销，影视作品才能最终与观众见面。一般我们认为电影主要通过影院放映产生票房收入，电视剧通过电视台播出产生收视率，网络影视作品通过上线视频平台产生点击量。随着市场环境的变化和媒介平台的融合，影视作品的放映、播出与上线也呈现多元化、复杂化的特征，这无疑对制片方的宏观统筹能力提出了更高的要求。,AbstractEN:,KeyWords:30509,692144,692145,692146,692147,EKeyWords:30563,692148,97405,692149,692150,SubjectWords:,LiteratureId:15725790,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_006,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:04.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15725792,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:放映与播出,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:放映与播出,_RowNo:7
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CommonID:DIR_73075931,ID:15725797,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738932,name:第八章 虚拟制片管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文从虚拟制片的概念与优势、虚拟制片发展历程、虚拟制片技术的成熟、国内外虚拟制片案例、虚拟制片未来趋势来介绍虚拟制片管理。,AbstractEN:,KeyWords:640506,692156,692157,EKeyWords:169768,433362,692158,SubjectWords:,LiteratureId:15725796,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_008,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:05.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:1,ShowType:putong,LogoID:0,PdfID:15725798,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:虚拟制片管理,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:虚拟制片管理,_RowNo:9
CommonID:DIR_73075945,ID:15725800,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738933,name:第九章 特殊类型电影制作管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文主要探讨流媒体电影、低成本电影以及独立电影制作管理。,AbstractEN:,KeyWords:692159,692160,189676,EKeyWords:692161,692162,189678,SubjectWords:,LiteratureId:15725799,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_009,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:05.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15725801,DownCount:9,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:特殊类型电影制作管理,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:特殊类型电影制作管理,_RowNo:10
CommonID:DIR_73075979,ID:15725803,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738934,name:第十章 影视项目风险评估与风险管理,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:影视是集合了商业与艺术二重性的特殊产品，需要较长的制作周期，从筹备到拍摄再到上映通常要经历一年甚至数年的时间；同时，一部影视作品需要大量工作人员共同合作才能完成，一个剧组少则几十人，多则数千人等，庞大的队伍有可能带来各种变数；票房分账、广告收益是目前国内影视项目的主要盈利来源，这将取决于观众口碑和舆论环境，而较为单一的资金回收渠道也增加了电影投资的风险。漫长的制作周期、庞大的创制团队、不可控的口碑以及单一的收益方式，都让影视项目的运作充满了不确定性，这种不确定性对于投资者而言就意味着风险。,AbstractEN:,KeyWords:692129,34165,31300,EKeyWords:692132,5501,31302,SubjectWords:,LiteratureId:15725802,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_010,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:05.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:2,ShowType:putong,LogoID:0,PdfID:15725804,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:影视项目风险评估与风险管理,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:影视项目风险评估与风险管理,_RowNo:11
CommonID:DIR_73075994,ID:15725806,SiteID:14,Type:chapter,Code:null,ParentId:0,InnerCode:738935,name:第十一章 国内外影视管理经典案例,ShortName:,SubName:,EnTitle:,EnShortTitle:,EnSubTitle:,Level:0,BookId:15725769,AbstractCH:本文介绍国内外影视管理经典案例并对其成功原因、优缺点等进行了点评和总结。,AbstractEN:,KeyWords:692124,124524,692163,EKeyWords:692125,124525,424098,SubjectWords:,LiteratureId:15725805,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:Y,XmlID:b120241001X20234758001_000_011,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2024-10-25 17:31:05.0,ModifyUser:null,ModifyTime:2025-01-13 15:05:54.0,HitCount:5,ShowType:putong,LogoID:0,PdfID:15725807,DownCount:8,AuthorInfos:,BookPublishDate:2024-10-01 00:00:00.0,SearchTitle:国内外影视管理经典案例,ISBN:978-7-5228-4026-0,BookTitle:影视管理,BookStatus:7,AllowDownload:Y,BookVersionNum:,researchorg:,CopyRightDate:null,ExcellentPeriod:,PrizeLevel:,IsExcellence:N,ContentClass:,IsDisabled:N,SearchTitle_2:国内外影视管理经典案例,_RowNo:12
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