中国对外传播发展报告（2024）
书 名： 中国对外传播发展报告（2024）
英 文 名： REPORT ON DEVELOPMENT OF CHINA’S OVERSEAS COMMUNICATION （2024）
作 者： 林仲轩 支庭荣 主编
I S B N： 978-7-5228-4664-4
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出版时间： 2025年03月
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中文摘要
本书梳理和概括了2023年以来我国社会各领域对外传播的方式方法、主要成就、现实问题与优化路径。主要发现：2023～2024年，尽管国际传播秩序总体上仍呈现“西强东弱”的局面，但中国对外传播实践主体积极采用多元化策略，灵活运用多种话语策略和传播模式，显著提升了对外传播效能。主流媒体在讲好中国故事方面能力不断增强，地方各级国际传播中心建设成效显著，智库与科研机构的话语权得到加强，企业作为新兴力量在对外传播中崭露头角，民间社会组织及网红、互联网意见领袖等也在跨文化传播中发挥了独特作用。这一多元化格局的形成，不仅丰富了中国对外传播的内容与形式，也增强了在国际舞台上的影响力和话语权。除此之外，技术创新也已成为推动中国对外传播实践发展的重要动力。AIGC（人工智能生成内容）技术在辅助采编、精准投放、智能互动、内容生产及智能审核等方面展现出巨大潜力，为国际传播带来了新机遇。同时，虚拟现实、数字技术等新兴技术的应用，也为中国传统文化的沉浸式传播和文博风俗画的文化转译提供了新路径，进一步拓宽了对外传播的渠道和形式。
目前我国社会各领域的对外传播实践在全球范围内获得总体平衡偏正面的评价，但仍面临着地缘政治博弈、经济逆全球化等挑战。未来，我国需通过加强区域国别研究、善用人工智能技术、创新传播方式等举措，持续提升对外传播效果。同时，建议增强主流媒体国际传播能力、完善地方国际传播中心建设、鼓励智库机构开展对外传播实践、为中国出海企业提供支持，激发民间组织与社会个体在传播实践方面的热情和活力，进一步构筑全方位、多层次的对外传播格局。
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