珠峰生态文旅融合发展研究报告（2025）
书 名： 珠峰生态文旅融合发展研究报告（2025）
英 文 名： ANNUAL REPORT ON THE ECOLOGICAL CULTURAL TOURISM INTEGRATION DEVELOPMENT OF MOUNT QOMOLANGMA （2025）
作 者： 陈明祥 扎西顿珠 主编; 袁德刚 朱冬锋 执行主编
I S B N： 978-7-5228-5200-3
丛 书 名：
关 键 词： 珠峰文旅 文旅融合 国家公园 自然保护区
出版时间： 2025年05月
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中文摘要
作为世界之巅的珠穆朗玛峰，对于全世界来说，具有很大的旅游吸引力。《西藏自治区“十四五”时期旅游综合发展规划》指出，要打造以珠穆朗玛国家公园为代表的“地球第三极”旅游品牌核心特色。日喀则市全域旅游规划中指出珠穆朗玛峰旅游吸引核心要依托定日县，以珠峰大本营为主体空间，以登山服务、观光组织、旅游咨询和餐饮住宿为核心功能，打造珠峰休闲旅游与登山运动服务中心区。定日县更是坚守生态优先原则，按照高质量发展的要求，紧扣高端生态旅游、精品山地户外运动和深度民族文化体验三大主题，以提质增效为主线，以融合发展为主旨，以质量变革、效率变革、动力变革为核心，聚焦补短板、育业态、优供给、提品质、强产业五大要点，强化创新驱动与科技支撑，着力深化旅游业供给侧结构性改革，力争把定日县打造成以珠峰为IP的国家级生态旅游示范区。
2024年，珠峰景区接待游客量更是达到历史最高点54.7万人次，伴随着全世界越来越多游客前往，如何平衡好旅游与生态的关系，成为一个重要的议题。未来定日县更需要按照高质量发展的要求，打造环珠峰生态文化旅游圈，积极探索出一条珠峰生态与文旅融合发展之路。
本年度报告分为总报告、生态保护篇、资源开发篇、宣传推介篇、创新发展篇和援藏专题篇，邀请了不同领域的专家学者从不同角度进行全面分析。总报告分析了珠峰景区所在地定日县在发展珠峰文旅时，多举措开展生态保护，完善景区基础设施建设；然而还是存在一些问题，主要表现在旅游产业链有待健全、缺乏旅游运营管理人才、从业人员服务能力有待加强、文化旅游市场执法力度有待提升等方面。为此定日县制定未来的发展思路，注重顶层设计，创新发展路径；注重规划先行，带动区域发展；注重生态优先，坚定绿色发展；注重旅游格局，助力乡村振兴；注重市场推广，深化经济开放。生态保护篇研究发现，作为喜马拉雅山区地球系统科学研究的重要基地，珠峰站不仅为深入挖掘青藏高原地球系统科学问题提供了丰富的基础数据，而且为理解青藏高原在全球变化中的地位及其对全球变化的响应，提供了一个至关重要的科研支撑平台。珠峰站的研究成果，对于推动青藏高原乃至全球的生态环境保护、气候变化应对以及可持续发展具有重要意义。资源开发篇研究发现，珠峰所在地的定日县保留了最为典型、完整、系统、真实的极高山生态系统，珠峰作为世界的坐标，具有唯一性和不可复制性，对人们产生了无限的吸引。此外，定日县的旅游资源充满了神圣性、神奇性与神秘性，拥有世界罕见的自然奇观和保存完整的文化景观，具有极高的观赏价值、生态价值和研究价值。宣传推介篇则从多个视角关注了珠峰潜在游客旅游意向的影响因素，包括目的地短视频叙事结构、珠峰攀登精神等。其中，珠峰旅游意象的具身认知包含情境互动、身体感知、意象认知三个主体因素，且存在三元互动机制，三者之间相互关联、相互作用。创新发展篇研究发现，珠峰旅游正从传统观光模式向深层次的情感化精神体验转型，并且可构建“体量—能量—心量—动量”珠峰旅游个体生命价值模型，揭示旅游者、经营者、管理者在珠峰场域中生命价值的实现路径。2025年恰逢上海援藏30载，在专题篇中，第十批援藏干部联络组定日小组全面阐述了援藏30年与珠峰生态文旅融合发展情况。
本书提出了一系列切实可行的生态文旅融合策略，这些策略不仅考虑了珠峰生态保护的长远目标，也兼顾了文化和旅游的经济效益和社会效益，群策群力助力珠峰景区高水平建设和高质量发展。
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