中国国际传播发展报告（2024）
书 名： 中国国际传播发展报告（2024）
英 文 名： ANNUAL REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL COMMUNICATION （2024）
作 者： 胡正荣 方勇 主编; 曾庆香 执行主编
I S B N： 978-7-5228-4400-8
丛 书 名：
关 键 词： 人工智能 国际传播体系 传播战略 多元主体 创新实践
出版时间： 2025年02月
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中文摘要
《中国国际传播发展报告（2024）》是由中国社会科学院新闻与传播研究所主持编撰的关于国际传播发展的最新年度报告，分为总报告、人工智能篇、传播主体篇、传播内容篇、媒体和平台篇、比较与借鉴篇六个部分，全面分析中国国际传播的发展状况，解读国际传播发展趋势，总结国际传播发展规律，有助于新形势下构建更有效能的国际传播体系。
本书从宏观和微观双重视角，全面审视当前中国国际传播领域的最新动态，通过数据分析、案例研究等方法，展示了运用人工智能前沿技术和中国不同国际传播主体“讲好中国故事，传播好中国声音，展示真实、立体、全面的中国”的创新实践、成效及面临的挑战与机遇，为构建更加高效、多元、和谐的国际传播体系提供理论支撑与实践指导。
随着人工智能等新兴技术的广泛应用，国际传播格局正经历着深刻重构。本书聚焦国际传播这一前沿议题，开辟专题探讨AI大模型、深度伪造技术等人工智能在国际传播中的各种应用、影响与挑战，助力中华文明的国际传播。在传播主体层面，本报告呈现了中国各类政府国际传播中心、国有企业、高校智库等多元主体在国际传播上发挥所长、形成合力，国际传播协奏交响曲已然谱响。本报告也深入分析了各类国际传播主体所存在的问题与挑战，并提出了对策建议。在传播内容层面，本书聚焦电视剧的国际传播阶段、国际传播路径，聚焦微短剧的成功出海原因，同时也深入分析了二者进一步提升国际效能所遭遇的困境及努力的方向。在媒体与平台篇，本书阐述了中国日报、中新社、边境地区主流媒体、自媒体的国际传播实践与创新，也分析了中国商业平台、电商的国际传播发展态势。在比较与借鉴篇，本书对比了中国建筑与美国 AECOM 的国际传播特性及其效能，分析了国际非政府组织的话语传播特性与实践路径。
总之，本书从传播的5W模式对中国的国际传播状况进行了调研和梳理，丰富了国际传播的理论体系和实践经验，有助于构建多主体、多渠道、立体式对外传播格局，全面提升国际传播效能。
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