四川文化产业发展报告（2025）
书 名： 四川文化产业发展报告（2025）
英 文 名： ANNUAL REPORT ON CULTURAL DEVELOPMENT OF SICHUAN （2025）
作 者： 向宝云 张立伟 主编; 彭剑 副主编
I S B N： 978-7-5228-5696-4
丛 书 名：
关 键 词： 新质生产力 前沿观察 产业新潮 传承创新
出版时间： 2025年07月
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中文摘要
《四川文化产业发展报告（2025）》整合学术研究机构与文化管理部门的力量，是年鉴与研究的结合，既有年鉴的事实和数据，又有研究的理论与智力支撑。本书立足四川、放眼世界，既总结四川文化产业的发展情况，又对全球文化产业的重要问题有独到研究。
本报告共五部分。一是总报告，聚焦以新质生产力引领四川文化产业高质量发展。二是前沿观察，主要分析四川科幻产业发展、四川“交通+旅游”融合发展、四川非物质文化遗产知识产权发展、四川数字游民、四川微短剧产业发展等情况。三是产业新潮，主要研究四川文艺赛事产业发展、四川体育赛事产业发展、四川音乐产业发展、四川传媒教育发展、四川旅游民宿精品化发展、四川对外文化贸易发展、四川音乐小镇发展等。四是传承创新，主要关注古蜀文明三星堆国际传播、四川非遗传统美术、四川石窟文化资源产业转化、四川民族地区体育旅游发展。五是附录：2024年四川文化产业大事记。以上五部分，总分结合、纵横交错，有助于读者了解四川文化产业发展的总体态势与前沿变化，认清存在的问题与困难，努力从经验的探索走向规律的把握。
针对四川省情，本书提出以新质生产力引领四川文化产业高质量发展的对策建议：强化技术创新，催生文化产业新业态；加强品牌建设，培育国际市场竞争新优势；优化产业布局，因地制宜发展新质生产力；体制机制创新，优化文化产业高质量发展环境；强化人才队伍，激发文化产业创新创造活力。
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