中国体育全媒体传播发展报告（2024）
书 名： 中国体育全媒体传播发展报告（2024）
英 文 名： REPORT ON THE DEVELOPMENT OF SPORTS ALL-MEDIA COMMUNICATION IN CHINA （2024）
作 者： 张盛 著
I S B N： 978-7-5228-4476-3
丛 书 名：
关 键 词： 全媒体传播 主流媒体 传媒格局 媒介平台 体育传播
出版时间： 2025年06月
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中文摘要
2023年，我国媒体融合不断走深走实，体育全媒体传播格局加速构建。成都大运会、杭州亚运会精彩纷呈，体育健儿勇创佳绩，人民日报社、新华社、中央广播电视总台等中央主要新闻单位和省级主流媒体加快推进传统媒体与新兴媒体在体育领域的深度融合，发挥平台和资源优势，大力传播体育正能量。“村BA”和城市休闲体育新实践演绎体育传播新形态，诠释人们对健康美好生活的不懈追求，展现出朝气蓬勃的时代图景。
本报告系统审视了2023年我国体育全媒体传播的实践创新和理论探索。成都大运会、杭州亚运会等大型国际体育赛事推动体育全媒体传播体系不断完善，新型主流媒体建设提质增效，国际影响力日益提升。新兴媒体助力全民健身文化培育和中华体育文化传播，人工智能与大数据等技术推动体育全媒体传播形态日新月异，为促进乡村振兴和城市更新注入新动力。学科交叉融合与理论探索的不断深入，为我国体育全媒体传播格局的构建提供了学术支撑，体育健康传播、中华体育文化传播和城市休闲体育传播等研究领域的出现折射出体育传播研究的生机与活力。
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