中国福利彩票发展报告（2024）
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中文摘要
2023年是全面贯彻党的二十大精神的开局之年，是实施“十四五”规划承上启下的关键之年，也是我国彩票市场快速发展的一年。福利彩票全年共销售1944.41亿元，同比增长31.3%；筹集彩票公益金580亿元，同比增长25.8%。截至2023年底，我国累计发行福利彩票2.84万亿元，筹集彩票公益金8497亿元。福利彩票事业在我国的社会福利、社会公益和社会保障事业中持续扮演着非常重要的角色。本书是“福利彩票蓝皮书”系列的第七本，对2023年福利彩票事业的市场发展、社会责任建设、公益发展和公益金管理等重要问题进行了深入分析，并就福利彩票事业如何在快车道上持续转型升级、高质量发展提出政策建议。
2023年福利彩票通过产品、渠道、营销等方面的创新发展，销量同比提高31.3%，转型升级态势良好，发展驶入快车道。总报告梳理了2023年我国福利彩票发行销售情况、彩票公益金筹集分配使用情况，详细分析了福利彩票市场发展、责任彩票建设和公益发展的情况，认为福利彩票事业发展具有以下三个挑战：一是如何应对彩票销量高速增长可能引发的社会风险；二是如何使彩票发展更可持续；三是如何使彩票更年轻、更安全。与此同时，中国式现代化还对福利彩票事业发展提出了新要求：一是构建福利彩票生态系统，助力福利彩票事业发展；二是赋能共同富裕，发挥福利彩票在推进中国式现代化进程中的作用；三是依托数字技术，发展福利彩票领域的新质生产力。
在以中国式现代化全面推进强国建设、民族复兴伟业的关键时期，福利彩票机构要学习领会《中共中央关于进一步全面深化改革 推进中国式现代化的决定》精神，增强推进福利彩票高质量发展的责任感和使命感，大力推动体制机制改革，推进创新发展。
为使福利彩票事业在新的快车道上高质量发展，本书提出在宏观层面加快彩票立法，优化治理体系、明确福利彩票事业发展的政策导向；在福利彩票机构层面要加强责任引领、推进责任彩票建设和内部管理，加强渠道建设和营销管理、推进福利彩票市场可持续发展，加强新质生产力与福利彩票创新应用场景的深度融合，进一步加强福利彩票公益形象的塑造，提升舆情应对能力。
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