中国乡村旅游发展报告（2024）
原版阅读
下载图书
生成引文
中文摘要
乡村旅游是加快农业农村现代化进程的重要支撑，也是促进乡村全面振兴的关键途径。近年来，国家高度重视乡村旅游事业发展，相继出台一系列政策措施，不断增强乡村旅游的辐射带动效应，以推动区域经济发展、传承中华优秀传统文化并促进农业产业协同进步。这一时期成为我国乡村旅游转型创新发展的重要阶段：“千万工程”示范引路，乡村振兴深入推进；数字乡村加速建设，智慧旅游全面升级；新农人不断涌现，创新活力持续释放；农文旅融合提速，多元发展日益成型。2023～2024年全国乡村旅游发展取得显著成效：市场规模稳步扩大，亲子游热度攀升；文化价值不断提升，乡村博物馆频现；数字服务持续优化，智慧体验层次升级；产业融合全面推进，全链发展提质增效；品牌建设成效显著，流量经济助力增长。
本书共分为总报告、分报告、区域篇、专题篇和案例篇五个部分。总报告全面回顾我国乡村旅游发展历程，深入分析其发展背景与现实挑战，系统总结其取得的成果与经验，并提出未来实现高质量发展的政策建议。分报告则从休闲农业与乡村旅游发展的特征及趋势、乡村民宿产业发展现状与未来趋势、新质生产力赋能乡村旅游绿色发展路径、乡村旅游实践模式与区域差异比较等方面进行细致梳理和深入评估。区域篇梳理并分析了甘肃省、河南省、江苏省等重点地区的乡村旅游发展态势。专题篇聚焦新流动性下乡村旅游地空间治理变革、乡村振兴视域下中国乡村旅游高质量发展、乡村旅游内源—外源型发展模式的比较研究、乡村旅游经营主体韧性研究等关键议题，展开深入探讨。案例篇则通过深入分析江西上饶望仙谷乡村旅游发展模式、南山国家公园旅游发展、磐安县域乡村旅游促进共同富裕的实践经验、云南绿春县茶文旅融合与乡村振兴协同发展路径等典型案例，为乡村旅游高质量发展提供有效借鉴。
总体而言，2023～2024年全国乡村旅游从复苏走向繁荣，但仍存在诸多值得关注的问题，展望后续发展，有必要着力促进乡村旅游品质提升与业态升级，为其长远可持续发展筑牢根基、开拓新局。未来需要进一步从文化内涵挖掘、基础设施建设、数字治理能力提升等方面助推乡村旅游高质量发展。
>>
文章列表
CommonID:DIR_73582157,ID:16320862,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:760583,name:《中国乡村旅游发展报告（2024）》编委会,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320861,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:《中国乡村旅游发展报告（2024）》编委会,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:《中国乡村旅游发展报告（2024）》编委会,_RowNo:1
CommonID:DIR_73582158,ID:16320864,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:760584,name:主编简介,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320863,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:主编简介,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:主编简介,_RowNo:2
CommonID:DIR_73582159,ID:16320866,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:760585,name:序言,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320865,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:序言,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:序言,_RowNo:3
CommonID:DIR_73582160,ID:16320868,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:760586,name:摘要,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320867,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:摘要,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:摘要,_RowNo:4
CommonID:DIR_73582161,ID:16320870,SiteID:14,Type:formerAidText,Code:null,ParentId:0,InnerCode:760587,name:Abstract,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320869,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:Abstract,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:Abstract,_RowNo:5
CommonID:DIR_73582185,ID:16320872,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:760588,name:Ⅰ 总报告,ShortName:,SubName:,EnTitle:Ⅰ General Report,EnShortTitle:,EnSubTitle:,Level:1,BookId:16320857,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320871,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120251101X20245317001_001,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:44.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:总报告,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:总报告,_RowNo:6
总报告
CommonID:DIR_73582285,ID:16320874,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:760589,name:Ⅱ 分报告,ShortName:,SubName:,EnTitle:Ⅱ Topical Reports,EnShortTitle:,EnSubTitle:,Level:1,BookId:16320857,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320873,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120251101X20245317001_002,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:45.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:分报告,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:分报告,_RowNo:7
分报告
CommonID:DIR_73582376,ID:16320876,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:760590,name:Ⅲ 区域篇,ShortName:,SubName:,EnTitle:Ⅲ Regional Section,EnShortTitle:,EnSubTitle:,Level:1,BookId:16320857,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320875,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120251101X20245317001_003,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:45.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:区域篇,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:区域篇,_RowNo:8
区域篇
CommonID:DIR_73582531,ID:16320878,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:760591,name:Ⅳ 专题篇,ShortName:,SubName:,EnTitle:Ⅳ Monographic Section,EnShortTitle:,EnSubTitle:,Level:1,BookId:16320857,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320877,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120251101X20245317001_004,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:46.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:专题篇,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:专题篇,_RowNo:9
专题篇
CommonID:DIR_73582874,ID:16320880,SiteID:14,Type:part,Code:null,ParentId:0,InnerCode:760592,name:Ⅴ 案例篇,ShortName:,SubName:,EnTitle:Ⅴ Case Study Section,EnShortTitle:,EnSubTitle:,Level:1,BookId:16320857,AbstractCH:,AbstractEN:,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320879,Fileref:null,OrderFlag:0,IsLeaf:N,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:b120251101X20245317001_005,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:47.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:案例篇,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:案例篇,_RowNo:10
案例篇
CommonID:DIR_73582875,ID:16320882,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:760593,name:皮书,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320881,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:49.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:皮书,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书,_RowNo:11
CommonID:DIR_73582876,ID:16320884,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:760594,name:皮书网,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320883,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:49.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:皮书网,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书网,_RowNo:12
CommonID:DIR_73582877,ID:16320889,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:760595,name:皮书数据库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320888,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:50.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:皮书数据库,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:皮书数据库,_RowNo:13
CommonID:DIR_73582878,ID:16320893,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:760596,name:基本子库,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320892,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:50.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:基本子库,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:基本子库,_RowNo:14
CommonID:DIR_73582879,ID:16320895,SiteID:14,Type:backAidText,Code:null,ParentId:0,InnerCode:760597,name:法律声明,ShortName:,SubName:,EnTitle:null,EnShortTitle:null,EnSubTitle:null,Level:0,BookId:16320857,AbstractCH:null,AbstractEN:null,KeyWords:null,EKeyWords:null,SubjectWords:null,LiteratureId:16320894,Fileref:null,OrderFlag:0,IsLeaf:Y,PubDate:null,FindDate:null,IssueDate:null,DocType:null,ProductSeries:null,Doi:null,InstanceID:0,MinNodeSearch:null,XmlID:null,Prop1:null,Prop2:null,Prop3:null,prop4:null,AddUser:admin,AddTime:2025-11-25 16:40:50.0,ModifyUser:Admin,ModifyTime:2025-12-09 16:50:37.0,HitCount:0,ShowType:putong,LogoID:0,PdfID:0,DownCount:0,AuthorInfos:null,BookPublishDate:2025-09-01 00:00:00.0,SearchTitle:法律声明,ISBN:978-7-5228-5643-8,BookTitle:中国乡村旅游发展报告（2024）,BookStatus:7,AllowDownload:Y,BookVersionNum:null,researchorg:null,CopyRightDate:null,ExcellentPeriod:null,PrizeLevel:null,IsExcellence:null,ContentClass:null,IsDisabled:N,SearchTitle_2:法律声明,_RowNo:15
您现在所在的位置：
京公网安备11010202003507号