科普短视频发展报告（2023）
| 书 名： |
科普短视频发展报告（2023） |
| 英 文 名： |
REPORT ON POPULAR SCIENCE VIDEO （2023）
|
| 作 者： |
王挺 主编; 王大鹏 黄荣丽 副主编 |
| I S B N： |
978-7-5228-3261-6 |
| 关 键 词： |
科学普及片 研究报告 中国 2023 |
| 出版时间： |
2024年10月 |
中文摘要
本书回顾了科普短视频的兴起历程，全面系统梳理科普短视频的发展状况，分析其在当代社会中的作用和影响，研究了各短视频平台的发展状况，多维度分析了科普短视频的主题分类、内容深度、表现形式等特征，构建了一套科普短视频评价指标体系，深入分析了科普短视频创作者的状况，考察了科普短视频的传播效果，就科普短视频提出了针对性的优化路径。本书以前瞻性视角，从技术进步、用户需求变化、社会环境等多个角度展望科普短视频未来发展趋势，为行业从业者提供战略指导。同时，通过剖析优秀科普短视频创作和传播成功案例，为科普工作者提供了生动的实践范例参考。
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