非物质文化遗产馆发展报告（2025）
| 书 名： |
非物质文化遗产馆发展报告（2025） |
| 英 文 名： |
ANNUAL DEVELOPMENT REPORT ON INTANGIBLE CULTURAL HERITAGE MUSEUM （2025）
|
| 作 者： |
王晨阳 杨红 主编 |
| I S B N： |
978-7-5228-6197-5 |
| 丛 书 名： |
|
| 关 键 词： |
非遗馆 非遗展 非遗传承 非遗传播 非遗传承体验设施 |
| 出版时间： |
2025年11月 |
中文摘要
当前，我国非物质文化遗产馆（以下简称“非遗馆”）建设逐渐进入体系化发展阶段，呈现多元发展态势。我国非遗馆以活态展示为显著标志，以数字体验为重要形式，以“知识传授+项目实践”为教育功能实现的主要形式。在运营层面，公益性非遗馆面临高服务需求与运营资金不匹配的困境，文化创意产品开发正逐渐成为其重要运营方向；市场化运营的非遗馆能否实现“自我造血”，高度依赖其运营能力。目前，“非遗+旅游”正成为重要的发展方向。
2024年，我国各非遗馆不断升级扩容、突出特色，积极推动非遗融入现代生活，服务大众文化需求。非遗馆未来发展需重点提升文化产品供给能力、加强专业人才培养、拓宽资金渠道、优化观展体验，并深化国际合作。在展示层面，需注重构建整体性文化图景，解决活态传承问题，突出非遗“非物质性”的核心特征，突破传统博物馆展览模式。非遗馆的定位与运营对保护文化多样性、促进民族团结及铸牢中华民族共同体意识具有重要作用。
在非遗馆建设中，具有地方特色与社区参与的创新性探索，为非遗馆“破圈”提供了新路径。景区型非遗馆契合非遗保护、文旅融合与城市更新趋势，能有效连接非遗与研学、演艺、文创等消费市场，提升其转化创新水平，助力非遗出圈。同时，区域性非遗保护工作不断朝着以人为本、以社区为中心、以活态传承为导向的方向发展。
目前，我国各非遗馆正在探索如何平衡传承保护与创新发展的关系，通过政馆协同、数字化升级及活态体验等多维度探索构建可持续发展路径。2024年，我国非遗馆运营虽取得显著成效，但仍面临商业化过度、传播乏力、人才资金短缺等挑战，需政馆双方协同破局。未来我国非遗馆将朝数字化、智能化以及跨界融合方向发展，同时持续强化非遗项目展示与活态传承的核心职能，积极探索服务效能提升的新模式。
非遗馆在传播层面积极探索技术赋能、受众拓展与跨文化适配等多元路径。一方面，技术赋能和价值转化是提高非遗对外传播效果、推动文化交流的重要途径，通过开发智能推荐算法、强化社交功能、加强跨界合作，可有效拓展非遗传播受众群体，促进非遗的传承和传播；另一方面，非遗馆展陈的翻译，是推动非遗“出海”的关键，非遗馆展陈的英文翻译不仅要精准传达非遗的相关概念，还要确保翻译语言规范、通俗易懂。
非遗馆专题展览在展示模式上呈现多维创新。非遗馆专题展览通过时空叙事、多感官体验与活态展演强化文化沉浸感；从跨界融合、叙事聚焦、场域构建、互动链接等角度探索传递非遗之美，这是创新非遗策展的有效路径；依托新的展示空间，非遗馆需强化话语叙事与场景构建的双重甚至多重张力；非遗策展的多感官体验与多维阐释，可进一步扩大非遗的艺术空间与社会影响力。
在交叉研究层面，非遗馆建设面临形态界定与活态展示的挑战，须探索如何确定场馆边界、创新展览形式以吸引年轻群体，并强化保护传承功能。非遗展览作为文化传播桥梁，应立足展品精神性、无形性与活态性特征，采用动静结合的过程性呈现方式和体验式设计，提升观众参与度。跨区域协作与资源整合能有效提升展示水平，而博物馆须通过创新表达、弘扬传统文化，推动非遗与旅游融合，最终实现文化传承与社会服务的双重使命。
附录部分为各地非遗馆一览（部分）、年度媒体报道摘编及年度非遗馆大事记。
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