中国旅游人才研究报告（2025）
书 名： 中国旅游人才研究报告（2025）
英 文 名： RESEARCH REPORT ON TOURISM TALENT IN CHINA （2025）
作 者： 韩玉灵 操阳 主编
I S B N： 978-7-5228-6188-3
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出版时间： 2025年12月
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中文摘要
2024年5月17日，全国旅游发展大会在北京召开。习近平总书记对旅游工作作出重要指示。改革开放特别是党的十八大以来，我国旅游发展步入快车道，形成全球最大国内旅游市场，成为国际旅游最大客源国和主要目的地，旅游业从小到大、由弱渐强，逐渐成为新兴的战略性支柱产业和具有显著时代特征的民生产业、幸福产业，成功走出一条独具特色的中国旅游发展之路。
当前，我国旅游业日益成为新兴的战略性支柱产业，文化和旅游部发布的《2024年文化和旅游发展统计公报》显示，2024年中国旅游市场保持增长态势。全国全年旅游人次达到56.15亿，同比增长14.8%，总收入高达5.75万亿元，同比增长17.1%。同时，随着科技赋能旅游业转型升级，以及“旅游+百业”“百业+旅游”跨界融合发展，旅游业的生态格局正在重塑，催生“云游”“AI+旅游”等新业态，以及数字文旅产品经理、旅游大数据分析师、旅行定制师、研学旅行导师、数字体验设计师、AI旅游路线规划师等旅游新岗位和新职业。这些新变化和新趋势对旅游人才需求与人才培养都提出新要求。
本书沿袭2024年“旅游人才蓝皮书”的技术主线，围绕旅游人才供给侧和需求侧开展调研，通过文献调研、网络调研、问卷调研以及大数据抓取等方法，对中国旅游业现状、旅游业数字化转型状况、定制旅游发展现状、中国研学旅游发展现状、旅游企业人才资源状况、院校旅游类人才培养状况等开展调查研究，深入剖析了中国旅游业发展新趋势、新业态和新变化对中国旅游人才提出的新要求，深入分析数字经济与人工智能发展对旅游人才需求的影响；运用GM（1，1）灰色模型和SVR对旅游人才岗位需求进行科学预测与实证研究；运用网络爬虫技术、文本挖掘技术、文本频率分析法等对旅游人才需求（含新增岗位和职业）质量进行分析；基于中国旅游领军人才匮乏这一现实，重点研究旅游领军人才培养路径，运用扎根理论构建旅游领军人才胜任力模型；以企业产教融合探索实践为典型案例，深入分析企业主导的校企双元育人做法及成效，探索可借鉴的企业培养旅游应用型人才范例。
研究结果表明，2024年中国旅游业呈现市场规模与消费稳定发展、新兴业态与产品持续涌现、数智化转型升级方兴未艾、区域协同与国际交往不断深化等一系列特点，AI云游、定制旅游、研学旅游等旅游新业态发展势头强劲；人工智能技术在旅游服务中广泛应用，赋能中国旅游业高质量发展，同时一些标准化、重复性岗位正逐渐被AI替代等。旅游业发展新趋势、新特点对旅游人才提出新要求，亟须培养具有国际视野、数字素养、数据分析与决策能力、数字技术应用能力的数字化、专业化、国际化、创新型、复合型旅游人才。同时，亟须加大旅游业领军人才、紧缺人才、新技术人才、新业态人才的培养力度。本书提出，针对旅游人才培养相对滞后产业需求的矛盾，建议加大供给侧结构性改革力度。第一，应积极对接旅游业新发展、新变化、新需求，加强旅游学科（专业）和旅游人才研究，制定并出台国家中长期旅游人才发展战略规划；第二，建立“高本硕”一体化贯通培养的旅游教育体系，为旅游领军人才和高素质管理人才培养提供政策支持和可行路径；第三，深化产业链与教育链融合发展，根据旅游业岗位需求的变化，加强院校旅游学科（专业）建设；第四，实行更加灵活多样的产业教授、企业教师聘用制度，加快旅游教育“双师型”队伍建设；第五，积极开展旅游国际教育，输出中国旅游教育优质资源，建设旅游教育强国。
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