河北传媒发展报告（2025）
| 书 名： |
河北传媒发展报告（2025） |
| 英 文 名： |
ANNUAL REPORT ON MEDIA DEVELOPMENT OF HEBEI （2025）
|
| 作 者： |
吕新斌 主编; 张芸 执行主编; 韩春秒 张旭 副主编 |
| I S B N： |
978-7-5228-5651-3 |
| 丛 书 名： |
|
| 关 键 词： |
|
| 出版时间： |
2025年08月 |
中文摘要
《河北传媒发展报告（2025）》是河北省社会科学院主持编撰的河北蓝皮书传媒卷，由河北省社会科学院新闻与传播学研究所组织院内专家、高校学者及省级主流媒体从业人员撰写，围绕智能媒体传播的年度主题，客观、全面反映2024年河北省传媒业塑造主流舆论新格局的实践探索，科学分析研判传媒业的发展趋势，为推动河北省传媒业的进阶发展提供理论指导，为传媒从业者和相关领域研究提供参考借鉴，具有较高的理论价值和实践意义。
2024年，河北省传媒业适应技术革新的时代要求，主动拥抱数字技术，全力发展传媒新质生产力，构建适应全媒体生产传播的工作机制，为主流媒体系统性变革提供强大动力。同时，河北省传媒业面对传播范式的急剧转变，亟须加速融合创新，打造更具传播力与引导力的主流舆论阵地。
本书分为总报告、分报告、专题篇和调研篇四部分。总报告分析了2024年河北省主流媒体融合发展的主要成就和面临的主要问题与挑战，提出创新全媒体工作机制、加快传媒智能化转型、加强国际传播能力建设、积极探索主流媒体新型盈利模式、完善政策支撑体系的对策建议。分报告共5篇，分别分析了河北省报业、广播电视事业、主流新媒体、图书出版业、影视业等传媒行业的年度发展特点，并提出发展传媒新质生产力、构建传媒新型生产关系等优化建议。专题篇共13篇，分别从专业视角对主流媒体舆论引导、社会治理、文旅宣传、公益广告、地市级媒体融合、网络环境治理等热点问题进行深入研究。调研篇共2篇，分别针对Z世代河北大学生婚恋观、短视频对河北城乡老年群体社会参与和价值认同的影响等现实问题进行实证分析。
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总报告
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分报告
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专题篇
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调研篇
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