中国滑雪产业发展报告（2025）
书 名： 中国滑雪产业发展报告（2025）
英 文 名： ANNUAL REPORT ON DEVELOPMENT OF SKI INDUSTRY IN CHINA （2025）
作 者： 伍斌 李宇 王勇 主编; 张迪 刘仁辉 副主编
I S B N： 978-7-5228-6559-1
丛 书 名：
关 键 词： 中国滑雪产业 冰雪经济 室内滑雪场 滑雪教学
出版时间： 2026年02月
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中文摘要
本报告作为“滑雪产业蓝皮书”年度成果，以2024～2025雪季为核心研究周期，通过文献研究、实地考察、问卷调查及专家访谈等方法，整合官方统计与行业调研数据，按总报告、热点篇、案例篇、国际借鉴篇的框架，系统解析了中国滑雪产业发展前沿、现实问题与优化路径。
总报告从全景视角呈现产业发展：2024～2025雪季国内运营滑雪场748家（含181家有架空索道雪场），滑雪人次2605万（同比增长12.90%），参与人数1355万（同比增长5.86%），人均滑雪次数升至1.92次。结合《国务院办公厅关于以冰雪运动高质量发展激发冰雪经济活力的若干意见》及2025年国务院政府工作报告相关部署，总报告剖析政策对冰雪全产业链的驱动作用，梳理产业发展路径与市场格局。
热点篇聚焦产业核心议题：探索“后冬奥时代”滑雪新质生产力与高质量发展路径；对比国家级滑雪旅游度假地的资源开发、经济效应，明确重点目的地发展差异；分析室内滑雪场突破时空限制、深耕下沉市场的运营模式，探讨绿色化与智能化技术应用及商业风险平衡；基于滑呗平台数据解读滑雪者轨迹、用户特征与装备品牌偏好；对照ISIA框架剖析滑雪教学市场的中外差异、现实困境与本土化路径；审视滑雪场馆智慧化转型的驱动机制、现存掣肘与破解方案。
案例篇以实践为样本：梳理吉林省发展冰雪经济的独特优势、创新举措与成效，提出可持续发展建议；总结北大湖滑雪度假区基于“六维空间理论”的选址逻辑、规划演进与运营管理经验；从冷山雪具零售视角分析单板装备市场趋势与消费者行为；阐述北起院在国产索道技术上的突破、产业贡献及其与国际先进水平的差距；以北京南山滑雪场为例，界定城郊学习型滑雪场特征，论证其在产业中的战略意义。
国际借鉴篇引入全球视野：解读《2025全球滑雪市场报告》核心数据，对比国际标杆滑雪区域发展经验，结合全球市场趋势，为中国滑雪产业提出适配性建议。报告针对产业现存的装备市场认可度不足、专业人才缺口、部分雪场运营效能待提升等问题，从政策、技术、运营、市场等维度提出解决方案，为政府管理部门、行业经营者、投资者及研究者提供权威参考。
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总报告
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热点篇
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案例篇
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国际借鉴篇
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