中国体育全媒体传播发展报告（2025）
书 名： 中国体育全媒体传播发展报告（2025）
英 文 名： REPORT ON THE DEVELOPMENT OF SPORTS ALL-MEDIA COMMUNICATION IN CHINA （2025）
作 者： 张盛 著
I S B N： 978-7-5228-7213-1
丛 书 名：
关 键 词： 体育全媒体 人工智能 媒体融合 国际传播 人文交流
出版时间： 2026年04月
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中文摘要
2024年，全球体育传播呈现新图景，展现新特质。巴黎奥运会以高度融合的传播形态定义了体育、城市与历史的关系。人工智能重塑体育传播的内在逻辑与实践路径，成为驱动体育全媒体转型升级的重要力量，对包括人才培养在内的支持体系提出了新要求。在体育强国战略和媒体深度融合的牵引下，我国体育传媒生态加速演进，中央和地方体育主流媒体加快推进深度融合，体育全媒体传播的格局不断拓展，能级显著提升。体育高质量发展对舆论环境营造、体育文化培育和国际传播能力建设提出了更高要求。
本书聚焦媒介技术的迭代、体育多元价值以及媒体深度融合的个案，审视我国体育主流媒体与新兴媒体的协同创新实践及其推动我国体育全媒体传播格局深度变革的生动实践。报告以多元的视角剖析体育传播在促进国家形象塑造、城市沟通交往以及青少年教育等领域发挥的作用，并对新兴数字技术背景下的中外体育传播实践及其学术研究进行了探讨。
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