中国乡村遗产旅游发展报告（2026）
中文摘要
乡村遗产是中华文明的鲜活载体，不仅承载着农耕文明的基因密码，更是深化农文旅融合、赋能乡村全面振兴的核心资源。2025年是乡村遗产保护传承迈向系统化的关键一年，党中央将“推动文化遗产系统性保护和统一监管”纳入战略部署，国务院《政府工作报告》也将“推进文化遗产系统性保护”列为重点任务，这些部署为乡村遗产保护传承工作提供了政策依据。系统性保护所倡导的整体性思维、多主体协同、活态化传承，不仅筑牢了乡村遗产的生态与文化本底，更推动旅游开发从“单点利用”转向“全域共生”，让旅游产品更具原真性、体验更具深度感、发展更具可持续性。《中国乡村遗产旅游发展报告（2026）》在此背景下全面梳理了过去一年乡村遗产系统性保护与旅游发展的实践成果，结合典型案例提炼了创新路径并提出了未来的保护发展方向。
《中国乡村遗产旅游发展报告（2026）》是“乡村遗产旅游绿皮书”系列的第三部研究报告，分为总报告、分报告、专题研究和案例研究四个部分。总报告以系统性保护为视角，阐述农业文化遗产、乡村非物质文化遗产和传统村落三类乡村遗产的旅游发展现状，助力乡村遗产高水平保护与乡村遗产旅游高质量发展。分报告分别总结了2025年农业文化遗产旅游、乡村非物质文化遗产旅游和传统村落旅游的发展新趋势、新政策以及新观点。专题研究探讨了大遗产观视角下乡村遗产旅游的发展路径、农业文化遗产地旅游发展与社区福祉的协同提升策略、非物质文化遗产融入乡村旅游空间的游客感知差异及适配路径、文旅融合视角下乡村手工艺的内生性发展路径、非遗工坊在北京乡村旅游中的价值与实践路径、智能技术驱动下的传统村落保护与旅游活化利用。案例研究则主要针对浙江缙云茭白—麻鸭共生系统、云南元阳阿者科村、广西环江毛南族自治县、北京市斋堂镇、京西灵水村、涉县王金庄村和湖北恩施土家织锦“西兰卡普”的旅游发展进行了分析，为乡村遗产旅游发展积累了丰富的实践案例，为乡村遗产旅游赋能乡村振兴、推动其高质量可持续发展提供了切实可行的借鉴与科学指导。
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总报告
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分报告
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专题研究
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案例研究
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