吉林文化和旅游发展报告（2026）
书 名： 吉林文化和旅游发展报告（2026）
英 文 名： ANNUAL REPORT ON CULTURAL AND TOURISM DEVELOPMENT OF JILIN （2026）
作 者： 郭连强 主编; 周笑梅 副主编
I S B N： 978-7-5228-7536-1
丛 书 名：
关 键 词： 文化遗产 文化产业 文旅融合 公共文化 文化传播 吉林省
出版时间： 2026年07月
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中文摘要
近年来，吉林省锚定文化强省、旅游强省、冰雪强省战略目标，着眼于将文化和旅游产业打造成为重要支柱产业，推动文旅深度融合，深入挖掘吉林历史文化资源，系统推进文化遗产保护利用，推动文化事业和文化产业高质量发展取得全方位突破性进展，为吉林文化和旅游“十五五”开局奠定了良好基础。本书侧重于考察2024年第四季度至2025年第三季度吉林文化和旅游发展实践的重要成效，以及发展中的难点与困境，从多维度多层面探求有价值的咨政对策。
本书总报告聚焦吉林省文化和旅游发展关键领域，重点关注和考察了吉林省在文化遗产保护、文化艺术精品创作、文化产业、旅游产业、公共文化服务、科技赋能文旅发展等方面取得的重要成果。针对吉林省在文化遗产保护、文旅产业体系及市场体系建设、文旅与科技融合、文旅发展体制机制保障等方面存在的问题与不足，提出了前瞻性和可操作性的对策建议：持续提升文化遗产保护利用水平，统筹文化遗产保护与开发，健全文化遗产系统性保护体系，强化文化基因系统解码，打造文旅IP矩阵体系，培育非遗活态传承新生力量，推进非遗市场化；持续加强文旅产业体系建设，优化产业链，打造产业集群，深化业态融合创新，培育多元产业生态，统筹区域业态发展，打造差异化互补格局；持续健全文化和旅游市场体系，增强市场主体活力，提升市场化运营能力，提升市场配置资源能力，优化资源开发模式，补齐市场服务短板，提升服务供给质量，提升市场治理效能，规范市场秩序；持续推进文旅与科技融合，推进文化遗产数字化保护，实现长效传承，丰富数字文化产品供给，培育新型业态，提升企业智慧运营能力，完善文旅智慧服务体系，优化协同创新环境，促进文化科技成果转化；持续强化体制机制保障，深化管理体制机制改革，强化政策体系保障，健全多元投融资机制，优化人才供给体系。
本书的25篇分报告主要考察了红色文化赓续、文化产业发展、冰雪产业发展、文旅融合发展、文旅数智化、文化交流传播、公共文化服务等关键领域的实践内容。在红色文化赓续方面，主要考察了吉林省东北抗联历史遗存挖掘利用、吉林省东南部红色文化资源保护利用现状，并提出未来发展对策。在文化产业发展方面，对吉林省电影产业高质量发展、吉林省会展经济进行了创新性探索，关注探索了长春文旅戏剧驻场演艺发展、吉林省老字号文化传承与创新等方面的可行对策。在冰雪产业发展方面，从首发经济赋能、滑雪旅游度假区发展战略及度假区四季运营现状等维度对吉林文旅发展中的支柱产业——冰雪产业进行了深入研究，提出了可借鉴的对策建议。在文旅融合发展方面，从非遗特色景区建设、G331国道吉林段旅游产品体系优化、吉林省影视资源与文旅产业融合发展、吉林省旅游新业态发展、农文旅融合驱动吉林省乡村特色产业发展、吉林省乡村微度假旅游发展、生态旅游背景下吉林省人文资源保护利用等视角，对吉林旅游产业及文旅融合中的重大问题进行了深入考察与剖析。在文旅数智化方面，重点研究了吉林省智慧文旅建设、吉林机器局建筑数字复原及开发利用、红色旅游智慧化发展、数字技术驱动下的吉林省乡村文旅沉浸式体验创新等方面的发展对策。在文化交流传播方面，以前沿视角深入分析了吉林省冰雪IP赋能城市形象提升的实践路径、吉林省文化和旅游国际传播与吉林省文化对外传播等重要的现实问题及相关对策。在公共文化服务方面，深入探讨了吉林省乡村博物馆发展及社区文化馆建设的实践对策。
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Ⅷ 公共文化服务
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