“一带一路”文化传播发展报告（2025～2026）
中文摘要
《“一带一路”文化传播发展报告（2025～2026）》是由中国广播电视社会组织联合会“一带一路”文化传播研究基地、福建省广播影视集团、福建省电视艺术家协会联合研究编撰的国内首部“一带一路”文化传播蓝皮书的第一本。本报告分为总报告、专题篇、行业篇、区域篇、案例篇五个部分，旨在全面分析中国及共建“一带一路”国家的文化传播发展情况，解读“一带一路”文化传播发展趋势，总结“一带一路”文化传播发展规律，助力完善“一带一路”国际传播体制机制，为提升中华文明传播力影响力、增强国际话语权提供有力支撑。
自2013年“一带一路”倡议提出以来，“一带一路”文化传播紧扣文明交流互鉴核心，呈现多元化传播主体协同、在地化策略深化、文化共情力增强、数字化技术深度赋能、文化品牌建设加强等特点。基于此，本书收录了数十位“一带一路”文化传播领域的专家学者与实践工作者所撰写的报告，深入探讨区域国别研究与国际传播效能提升的结合路径，分析文化传播的实践范式和体制机制创新，聚焦以社交媒体为主战场的主流媒体国际传播能力建设，探究“一带一路”话语概念与文化标识建构，总结新生代华人的文化传播实践、网络影响力提升等重要议题。同时，系统梳理中国电视剧、动画、新闻、网络节目等优秀视听文化产品在共建“一带一路”国家的传播现状与发展趋势，生动展现中国各级广电媒体（卫视频道、国际传播中心）、网络视听平台、影视节目制作发行机构等传播主体，在推动文化产品走向世界、讲好中国故事、展现可信可爱可敬中国形象方面的实践探索与创新案例。
总之，本书通过全面审视当前“一带一路”文化传播领域的前沿理论资源与实践动态，以理论范式创新、实践案例研究、数据实证分析等方法，清晰呈现“一带一路”文化传播的现状、挑战与未来发展方向，系统总结多元传播主体的创新实践与经验成效，推动构建以人类命运共同体理念为价值底色的“一带一路”文化传播体系，为推动共建“一带一路”高质量发展提供智力支持、实践引领与重要参考。
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