快乐管理
| 书 名： |
快乐管理 |
| 英 文 名： |
Happiness Management on the Walt Disney Company as the First Entertainment Corporation in the World
|
| 作 者： |
王成军 著 |
| I S B N： |
978-7-5097-4175-7 |
| 关 键 词： |
电影业 企业管理 研究 美国 |
| 出版时间： |
2013年01月 |
中文摘要
作为誉满全球的世界第一娱乐品牌公司，迪斯尼拥有耀眼的卡通明星和辉煌的业绩。在这些令人艳羡的成就背后，是迪斯尼公司曲折艰难而又波澜壮阔的发展历程。
迪斯尼从创业、成长，到经历挫折、实现卓越，是一次次跌倒爬起、直面问题、不断创新的过程，背后有着诸多的独特抉择、非凡经历和妙趣故事，并可能藏有一些隐秘的道理或管理诀窍。
本书从多方面对创始人沃尔特的一生及迪斯尼公司的成长发展进行了系统梳理和探究，找出并分析了这家公司实现快乐管理的几个核心构成要件，结合当下中国社会、产业实践以及未来可能发展动向给出了有价值的结论和管理学方面的借鉴，具有相当的启发性和现实意义。
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