个人理财客户的非理性理财行为
| 书 名： |
个人理财客户的非理性理财行为 |
| 英 文 名： |
Irrational Behavior of Individual Financial Transactions’ Customer
|
| 作 者： |
赵政党 著 |
| I S B N： |
978-7-5097-6155-7 |
| 关 键 词： |
私人投资 研究 |
| 出版时间： |
2014年10月 |
中文摘要
本书从商业银行视角审视个人理财客户的认知偏差，认为各类认知偏差在个人理财行为中的表现形式即为认知偏差引致的非理性理财行为，简称“认知偏差非理性理财行为”，并在此研究假设基础上对商业银行个人理财客户认知偏差非理性理财行为进行识别、分析，明确其负面影响和作用机理，并建立相关测度指标体系。本书对于我国商业银行个人理财业务健康发展有着重要的理论和现实意义。
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