新媒体前沿发展报告(2014)
书 名: |
新媒体前沿发展报告(2014) |
英 文 名: |
NEW MEDIA INDUSTRIES FRONTIERS(2014)
|
作 者: |
唐晓芬 胡正荣 李继东 |
I S B N: |
978-7-5097-6988-1 |
关 键 词: |
媒体(新闻) 发展 研究报告 世界 2014 |
出版日期: |
2014-12-01 |
中文摘要
从互联网到移动互联网,从电子商务到社交媒体,新媒体形态和新媒体业务的快速拓展,在给传统媒体带来冲击的同时,也带来新思维和新业态。
国内传统媒体全媒体转型的经验表明,全媒体转型不是空谈概念,也不是脱离传统业务另起炉灶,而是依托原有核心业务、引入互联网思维、创新商业模式、整合产业价值链的核心竞争力再造。
本书结合中国、日本、韩国、英国、法国、德国和美国等国家的新媒体发展概况,对深圳广电集团、世界三大通讯社、《赫芬顿邮报》、斯普林格出版集团、《南方都市报》、澎湃新闻、凤凰新媒体等机构的全媒体发展轨迹进行深入分析。此外,本书还围绕传统媒体转型路径、社交网络音乐集成传播、OTT TV、中国传统出版商APP应用、年度新媒体技术动态、美国政府互联网管制、中国信息传播产业国家战略和产业格局等专题展开研究。
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总论
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国别篇