走近私人银行
| 书 名： |
走近私人银行 |
| 英 文 名： |
Approaching Private Banking
|
| 作 者： |
连建辉孙焕民 著 |
| I S B N： |
7-80230-210-2 |
| 关 键 词： |
银行业务 基本知识 |
| 出版时间： |
2006年07月 |
中文摘要
私人银行（Private Banking）是以财富管理为核心，面向富裕人士所提供的顶级专业化的一揽子金融服务。
本书着重介绍了
★ 瑞银集团、汇丰集团、花旗银行等10家当前国际领先的代表性私人银行的经营实践
★ 国阮私人银行业的产品服务、业务流程、组织体系以及管理方式
★ 国际私人银行的经营状况和最新发展态势
★ 中国零售银行业的发展脉络以及构建中闯私人银行服务体系的基本思路
本书理论与实践相贯通，是来自金融实务界的研究人员对中国发展私人银行服务的理性思考。
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