电子商务视角：企业战略管理
| 书 名： |
电子商务视角：企业战略管理 |
| 作 者： |
张灵莹 著 |
| I S B N： |
7-80190-673-X |
| 关 键 词： |
企业管理 电子商务 |
| 出版时间： |
2005年08月 |
中文摘要
战略管理是现代企业管理的首要任务，决定着企业经营过程的路径和方向。电子商务，以互联网为平台，正在全方位地沖击和影响着企业的发展。面对竞争日益激烈的发展环境，如何制定正确的战略并有效地实施和控制，借助电子商务使企业获得持续的竞争优势，是每个企业必须面对的严峻问题。本书是目前探讨电子商务环境下企业战略管理类书籍中内容较为全面、实用的一部著作，倾注了作者多年的研究心得，书中的分析论述既高瞻远瞩又具体深入，适合所有关注电子商务发展与企业战略管理的人员阅读。
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