文化产业管理
| 书 名： |
文化产业管理 |
| 英 文 名： |
Cultural Industry Management
|
| 作 者： |
徐浩然雷琛烨 著 |
| I S B N： |
7-80230-099-1 |
| 关 键 词： |
文化 产业 企业管理 中国 |
| 出版时间： |
2006年07月 |
中文摘要
·文化产业管理究竟“管”什么？
·它涉及的管理政策、管理环境、市场机制、人力资源、产业竞争力有哪些？
·在我国的代表模式是什么？
·什么是我国文化产业发展过程中面临的症结问题？
·中外文化产业竞争力的差异何在？
·文化产业管理的前景在哪里？
·如何对文化产业管理进行理论研究和实证分析？
……
本书，为回答这些问题而作。
>>
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