跨文化虚拟共同体：连接、信任与认同
| 书 名： |
跨文化虚拟共同体：连接、信任与认同 |
| 英 文 名： |
INTERCULTURAL VIRTUAL COMMUNITY：CONNECTION，TRUST AND IDENTITY
|
| 作 者： |
肖珺 著 |
| I S B N： |
978-7-5201-0035-9 |
| 丛 书 名： |
|
| 关 键 词： |
少数民族原住民 多民族学习共同体 海外离散华人 跨文化传播 跨文化虚拟共同体 |
| 出版时间： |
2016年11月 |
中文摘要
本书选取少数民族原住民、多民族学习共同体和海外离散华人三个群体作为研究对象，以连接、信任和认同三个维度为支柱，运用了深度访谈、问卷调查、参与式观察、内容分析、话语分析等研究方法，搭建起解读跨文化虚拟共同体的分析框架，进行了开创性的经验研究和理论探索。在作者看来，跨文化传播与虚拟共同体能够建立起一种共生的关系：虚拟共同体是跨文化传播的主体，跨文化传播是虚拟共同体形成及呈现的路径，跨文化虚拟共同体最重要的意义是连接人，他们在互动中建构彼此并形成信任，逐步实现共同目标、身份认同和归属感，最终形成认同后的和谐相处。
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