中国商道
| 书 名： |
中国商道 |
| 英 文 名： |
Social Network and Chinese Indigenous Management
|
| 作 者： |
罗家德 著;谢朝霞 整理 |
| I S B N： |
978-7-5097-1941-1 |
| 关 键 词： |
商业管理 研究 中国 |
| 出版时间： |
2011年01月 |
中文摘要
中国人普遍存在一种“宁为鸡首，不为牛后”的心理，也可以称之为小农心理，即总是希望能够占到属于自己的“一亩三分地”。拥有属于自己的团队和事业，这是中国人最重要的工作动机。
中国人如何看待自身，想过怎样的生活，决定了中国人的心理，发展为中国人的行为模式，演化出中国人待人接物的互动规则，进而影响了中国组织的本质，也决定了中国管理不同于西方管理的特质。基于西方组织理论产生的一套现代管理，即便在西方社会也有其自身的问题和障碍，被运用于中国社会时，更产生了一系列适应不良的反应。
关系管理的真义是在营造信任与和谐的环境，这有赖于可信赖行为的经营，长期的情感建立与人情交换，关系合约的缔结与维持，在人情困境中守住公平的底线，基于社会的一般道德标准建立小圈子内的良好规范，以及基于规范形成小圈子内舆论监督的环境。
有经济学者主张要用新道德取代旧道德，新道德是市场上的守约道德，旧道德是熟人间的道德。殊不知，人类最主要的关系是情感性的关系而不是工具性的关系。所有道德，孔曰仁孟曰义耶稣讲博爱，主要都在规范情感性关系，较少涉及工具性关系，而买卖关系更只是人类关系中的一小部分。难道我们希望有一天人与人之间，没有友谊、没有情感，不讲伦理，连婚姻都是买卖关系？
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