湖北文化产业发展报告（2018）
中文摘要
2017年，随着新政策的持续发力，新技术的有效驱动，湖北文化产业发展呈现新亮点：产业特色更为彰显，品牌战略初现成效，新龙头企业涌现；产业“血管”更为通畅，线上与线下壁垒进一步打通，抢先布局现代物流产业；产业功能更加多样，资源开发与文化扶贫并举，公共文化服务与基层文化设施建设水平提升；产业融合更加深入，技术优势彰显，全媒体、泛文娱业态成型，加速靠近全国文化产业第一方阵。
《湖北文化产业发展报告（2018）》（以下简称《报告》）全面梳理了湖北省文化产业在2017年的发展状况，力求看清发展形势与机遇，发掘亮点，抓住重点，找到难点与痛点，及时为湖北文化产业发展提供智力支持与参考。
《报告》认为，针对文化消费动力不足、传统产业转型阵痛等问题，面对网络化、信息化、数字化等一系列新的文化发展环境特征，在“十三五”阶段，湖北的发展重点在于：立足新兴支柱产业建设，升级文化产业结构，加强供给侧改革，构建全媒体、跨地域经营的产业格局；提升居民文化消费需求，做大做强文化内容产业，增强社会文化氛围，形成人才集聚优势，推动高附加值的文化产品及服务的产销；推动产业制度创新，加强可操作性，激发文化企业转型升级活力；加强基层文化设施建设，补齐农村文化短板；推进产业园区转型升级，建立文化产业“网络港口”。
《报告》是本研究团队编写的第二本湖北文化产业蓝皮书。经过新一年的积淀与摸索，团队的思路更为清晰，研究路径更为明确，更加注重对文化产业新趋势的深入把握。在结构和方法上，我们沿用了往年的思路：一方面，点面结合，即采取“总报告+指数报告+行业报告+专题报告”的结构；另一方面，统一研究思路，如行业报告统一采取了“发展环境、发展趋势、特色、问题与对策”五分法。在此基础上，我们根据新业态及其趋势，进一步拓展研究视野，如新增了《湖北文化制造业发展报告（2017）》。在调研和撰写过程中，我们与一批省内外研究院所、代表性企业建立了良好深入的合作关系，各界友人都对蓝皮书的编写工作给予了极大的关注与支持，这也从侧面印证了湖北文化产业发展的良好状况与前景。
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总报告
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指数报告
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行业报告
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附录
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