中国地理标志品牌发展报告（2018）
| 书 名： |
中国地理标志品牌发展报告（2018） |
| 英 文 名： |
ANNUAL REPORT ON CHINA GEOGRAPHICAL INDICATION BRANDS DEVELOPMENT （2018）
|
| 作 者： |
李涛 王思明 高芳 |
| I S B N： |
978-7-5201-3909-0 |
| 关 键 词： |
地理标志 品牌战略 研究报告 中国 |
| 出版日期： |
2018-12-01 |
中文摘要
在中国经济步入新常态、供给侧结构性改革进入关键期的大背景下，品牌建设已成为满足消费结构不断升级、适应把握引领新常态、提高经济发展质量和效益的重要抓手。从国际上看，一个国家经济崛起的过程也是质量升级、品牌壮大的过程。地理标志涉及品牌建设的地域特色，并与商品的质量、信誉等要素密切相关，因此，依托原产地特性，发掘与运用地理标志资源，树立地理标志品牌，是中国品牌发展的可行道路。
中国历史悠久、幅员辽阔，在长期的生产实践中，先民创造了灿烂的农业文明，各地涌现出大量品种独特、品质特殊、属于特定区域的地理标志产品，它们创造了巨大的经济价值、社会价值、文化价值、生态价值、旅游价值和教育价值，为带动农民增收、农业增效、农村繁荣和区域经济增长做出了重要的贡献。
本书由南京农业大学中国地标文化研究中心组织编撰，得到了各级领导的大力支持。本书在研究国内外地理标志品牌发展动态的前提下，以国家质量监督检验检疫总局、国家工商行政管理总局、中国农业部审批的近万个地理标志商标、品牌为基础，紧紧围绕国家品牌战略，梳理地理标志品牌资源，彰显地理标志优势特色，促进中国地理标志品牌发展。
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总报告
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附录
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