中国国际文化贸易发展报告（2018）
书 名： 中国国际文化贸易发展报告（2018）
英 文 名： REPORT ON THE DEVELOPMENT OF CHINA’S INTERNATIONAL CULTURAL TRADE （2018）
作 者： 李小牧 李嘉珊
I S B N： 978-7-5201-4037-9
丛 书 名：
文化贸易蓝皮书
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关 键 词： 文化产业 国际贸易 中国
出版日期： 2018-12-01
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中文摘要
2017年中国国际文化贸易态势继续向好并呈现出新的发展特点。报告秉承“中国国际文化贸易发展报告系列”的理念和标准，以2017年中国国际文化贸易理论实践发展为主要研究对象，结合全球化和“一带一路”倡议带来的机遇和挑战，既呈现宏观发展，同时研究细分领域，助推中国国际文化贸易在世界市场开辟“中国道路”。
《中国国际文化贸易发展报告（2018）》以2017年中国国际文化贸易发展总体研究开篇，概述国际文化贸易年度发展的总体状况，在宏观上分析把握重点文化行业优势与弱项，就未来发展提出针对性措施建议。在此基础上，通过行业篇、专题篇、国际借鉴篇和实践创新篇四个部分，对国际文化贸易理论与实践中的热点、重点问题进行深度研判。行业篇着眼核心文化行业，涉及中国广播影视、图书出版、演艺、游戏、数字文化、旅游、艺术品七个行业的年度发展状况。2017年，国际文化贸易核心行业都取得了一定的成就，特别是与“一带一路”沿线国家文化产业合作持续加强，但在供给质量、产业结构、品牌打造、创新竞争、人才培养等方面也存在诸多问题。专题篇选取2017年中国国际文化贸易的热点和焦点问题进行专题研究，涉及博物馆国际化，中国传统服务和产品出口，中国对中东欧国家的文化产品出口，贸易摩擦下中美服务贸易逆差等问题。国际借鉴篇来自美、韩、泰、英、匈牙利五国相关实践，关注其具有代表性的发展领域和经验，为中国国际文化贸易发展提供借鉴。实践创新篇探寻中国国际文化贸易研究平台、实践平台的模式创新，挖掘图书版权、网络游戏的实践亮点。
报告集专家学者之智，取产业实践之长，通过分析中国国际文化贸易本年度的发展成绩，剖析复杂形势下面临的问题和挑战，为中国文化产品和服务对外贸易提质增效提出对策建议。
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